What's on at ISPO?
Discover the full ISPO Expo experience - where innovation, inspiration, and meaningful connections come together. From hands-on activations and live demonstrations to networking events and community-driven experiences, every part of the show is designed to showcase emerging trends, create valuable opportunities, and help drive your business forward.
the international running expo
Your ISPO Expo Ticket also allows you to access The International Running Expo, Europe’s only dedicated business event for the running industry. IRX’s core purpose is to build a stronger, less fragmented market in Europe.
exhibition content programme
Within the exhibition itself, there will be several curated content areas, future-focussed and global in their outlook, supported by ISPO's €1 million investment into the expo's content.
ISPO AFTER-PARTY
Beyond business hours, ISPO 2026 will host after-dark gatherings, parties and curated networking to bring the community together in a more human and memorable way. Raccoon is well known for throwing a great party!
RAIL JAM
Rail Jam turns the entrance of ISPO into a mini snowpark! Get ready to hop on, shred the rail, and rack up points in a fast-paced, action-packed challenge—cheers, high-fives, and epic selfies guaranteed.
PADEL & PICKLEBALL COURTS
ISPO 2026 will feature dedicated Padel and Pickleball courts designed to bring two of the world’s fastest-growing racket sports to the center of the exhibition experience. The courts will host live demonstrations, product testing, coaching sessions, exhibition matches, and community events throughout the show.
peak reality
A cutting-edge VR climbing experience that blends real movement with immersive worlds. Futuristic, engaging, and a guaranteed crowd-puller with its ultra-interactive adventure feel.
shake out run
The IRX urban shake out run is perfect way to explore the beautiful city of Amsterdam. Test the latest trainers and accessories from brands and take a guided route through the city. The best way to kick start your day at IRX and ISPO!
wild water explorer
An interactive surf space featuring hands-on product testing.
keep fit live
Showcasing the latest in fitness equipment and apparel in a glass-sided studio.
Join 30-minute showcase classes in spinning, weights, and reformer Pilates.
pedal power
A year-round grassroots initiative using cycling to tackle global inactivity and inspire participation at all levels.
Experience gravel, urban, and e-bike culture at ISPO with demos and try-before-you-buy opportunities, alongside education and community-driven campaigns.
athlete & influencer programme
Sponsored by Fabletics, the ISPO Athlete & Influencer programme brings together 200 creators and inspirational names in the sporting industry.
brandnew village
The ISPO BrandNew Village, Presented by YKK, is home to innovation, start ups and scale ups. Exhibitors in the Village can also enter the BrandNew Awards- the industry's most established start-up recognition programme.
The loop
A dedicated activation area for outdoor, sport and winter brands bringing the full product lifecycle to life on the show floor.
Repair, Repurpose, Reuse, Recycle - each of the four pillars represents a stage in the product lifecycle anchored by a lead brand wirh a programme.
hangout rest stop
A laid-back chill zone with cozy hammocks for visitors to relax and recharge. Welcoming, comfortable, and perfect for giving crowds a cool break.
live awards pitching
On the BrandNew Launchpad. A selection of start-ups will pitch their latest products and innovations, offering a first look at what's new, what's next, and what's about to disrupt the industry. attend to get ahead of the curve, discover emerging brands as they hit the market, and engage directly with the ideas and products shaping the future of outdoor sports.