What's on at ISPO?
Discover the full ISPO Expo experience - where innovation, inspiration, and meaningful connections come together. From hands-on activations and live demonstrations to networking events and community-driven experiences, every part of the show is designed to showcase emerging trends, create valuable opportunities, and help drive your business forward.
the international running expo
Your ISPO Expo Ticket also allows you to access The International Running Expo, Europe’s only dedicated business event for the running industry. IRX’s core purpose is to build a stronger, less fragmented market in Europe.
exhibition content programme
Powered by ISPO’s €1 million investment in content, the exhibition will feature a series of curated, future-focused content areas with a global outlook. Across six stages, more than 60 sessions will bring together leading experts and inspiring voices to explore the trends, challenges and opportunities shaping sports business - from innovation and sustainability to retail, participation and beyond. Explore the programme and discover the sessions you won’t want to miss.
ISPO AFTER-PARTY
Beyond business hours on the 4th November, ISPO 2026 will bring the Official After-Party to Escape Nightclub to bring the community together in a more human and memorable way. Raccoon is well known for throwing a great party!
- 4th November
- Escape Nightclub, Amsterdam
- 8pm - Midnight
Snowfest presents Rock A Rail ISPO Amsterdam
The Snowfest crew brings the internationally renowned Rock A Rail Tour to Amsterdam! Rock A Rail and Jibworx join forces for the ISPO stop, bringing a full-scale street-style jam to the show floor. An actual bus becomes part of a unique setup for snowboarders and freeskiers to showcase their rail skills. Expect creative tricks and serious rail action from both snowboarders and freeskiers.
The Snowfest Village - known from the Innsbruck and The Hague stops – will also be part of the Amsterdam edition, bringing the wider Snowfest experience to ISPO.
ispo padel village
The ISPO Padel Village is a high-energy destination bringing the racket sports community to life at ISPO. Designed as an immersive experience for players, fans, buyers, retailers, media, influencers and industry professionals, the Village is all about getting involved, discovering what’s next and connecting with the people shaping the future of the sport.
Come for the sport. Stay for the experience. Discover what’s next in padel.
peak reality
WorkLess is a creative and production studio focused on outdoor, sports and cultural experiences.
For ISPO, they will bring this approach to a climbing activation designed to combine performance, fun and participation: a large flat climbing wall with 3D modules and a selection of different challenges, designed to engage both experienced climbers and people approaching climbing for the first time.
shake out run
The IRX urban shake out run is perfect way to explore the beautiful city of Amsterdam. Test the latest trainers and accessories from brands and take a guided route through the city. The best way to kick start your day at IRX and ISPO!
water lab
An interactive counter-current space featuring hands-on product testing.
ispo interactive
See it. Try it. Move it. Beat it.
ISPO interACTIVE brings the action off the stands and onto the show floor. This high-energy, open-format zone is built for getting involved, with a packed programme of yoga and fitness sessions, live brand showcases, product try-outs and challenges designed to get you moving, testing and competing.
Stretch it out at sunrise yoga. Put the latest kit to the test. Take on a skills challenge. Then check the leaderboard and see if you’ve got what it takes to make the top spot.
skills.lab Cube
Football has the power to connect people, inspire players and bring brands to life. At ISPO 2026, the skills.lab Cube turns that power into an unforgettable, high-energy experience.
Step inside a fully immersive 360° football environment where cutting-edge technology meets pure sporting intensity. Test your reactions, challenge your skills and push your limits through automated skill games designed to engage everyone from passionate fans to elite players.
The skills.lab Cube is more than an attraction - it’s a glimpse into the future of interactive teamsport, where technology, performance and entertainment come together.
Watch. Play. Compete. Experience football like never before.
athlete & influencer programme
Sponsored by Fabletics, the ISPO Athlete & Influencer programme brings together 200 creators and inspirational names in the sporting industry.
brandnew village
The ISPO BrandNew Village, Presented by YKK, is home to innovation, start ups and scale ups. Exhibitors in the Village can also enter the BrandNew Awards- the industry's most established start-up recognition programme.
The loop
See circularity come to life.
The Loop is a first for ISPO Amsterdam: a dynamic, hands-on sustainability zone where the entire product lifecycle comes to life on the show floor. Across five pillars (Repair, Repurpose, Reuse, Recycle, Reassess), visitors can see, touch and explore what circularity really looks like - from extending a product’s life to rethinking what happens when it reaches the end of it.
Bring an item to swap or something that needs repairing
Five pillars. Real solutions. One circular journey. Welcome to The Loop.
hangout rest stop
A laid-back chill zone with cozy hammocks for visitors to relax and recharge. Welcoming, comfortable, and perfect for giving crowds a cool break.
live awards pitching
On the BrandNew Launchpad. A selection of start-ups will pitch their latest products and innovations, offering a first look at what's new, what's next, and what's about to disrupt the industry. attend to get ahead of the curve, discover emerging brands as they hit the market, and engage directly with the ideas and products shaping the future of outdoor sports.