What's on at ISPO?
Discover the full ISPO Expo experience - where innovation, inspiration, and meaningful connections come together. From hands-on activations and live demonstrations to networking events and community-driven experiences, every part of the show is designed to showcase emerging trends, create valuable opportunities, and help drive your business forward.
the international running expo
Your ISPO Expo Ticket also allows you to access The International Running Expo, Europe’s only dedicated business event for the running industry. IRX’s core purpose is to build a stronger, less fragmented market in Europe.
exhibition content programme
Powered by ISPO’s €1 million investment in content, the exhibition will feature a series of curated, future-focused content areas with a global outlook. Across six stages, more than 60 sessions will bring together leading experts and inspiring voices to explore the trends, challenges and opportunities shaping sports business - from innovation and sustainability to retail, participation and beyond. Explore the programme and discover the sessions you won’t want to miss.
ISPO AFTER-PARTY
Beyond business hours on the 4th November, ISPO 2026 will bring the Official After-Party to Escape Nightclub to bring the community together in a more human and memorable way. Raccoon is well known for throwing a great party!
- 4th November
- Escape Nightclub, Amsterdam
- 8pm - Midnight
Snowfest presents Rock A Rail ISPO Amsterdam
The Snowfest crew brings the internationally renowned Rock A Rail Tour to Amsterdam! Rock A Rail and Jibworx join forces for the ISPO stop, bringing a full-scale street-style jam to the show floor. An actual bus becomes part of a unique setup for snowboarders and freeskiers to showcase their rail skills. Expect creative tricks and serious rail action from both snowboarders and freeskiers.
The Snowfest Village - known from the Innsbruck and The Hague stops – will also be part of the Amsterdam edition, bringing the wider Snowfest experience to ISPO.
ispo padel village
Grab a racket. This is where padel comes alive at ISPO.
The ISPO Padel Village is the pulse of racket sports at the show, a buzzing hub where players, fans, brands and the biggest names in the game collide. Try the latest gear before anyone else gets their hands on it. Jump into a match. Rub shoulders with the players, creators and industry insiders driving padel's rise.
Whether you're picking up a racket for the first time or you live for the sport, this is where you come to play, watch, discover and connect.
Come for the sport. Stay for the experience. Discover what’s next in padel.
peak challenge
WorkLess is a creative and production studio focused on outdoor, sports and cultural experiences.
For ISPO, they will bring this approach to a climbing activation designed to combine performance, fun and participation: a large flat climbing wall with 3D modules and a selection of different challenges, designed to engage both experienced climbers and people approaching climbing for the first time.
Hosted buyer programme
The ISPO Hosted Programme is a curated platform connecting key retail decision makers, brand innovation teams and selected distributors with leading global brands, suppliers and innovators shaping the future of the industry. Designed to strengthen existing relationships and create new commercial opportunities, the programme supports the full buying journey - from early inspiration and product discovery through to meaningful business discussions and next-season buying decisions.
water lab
Dip into our interactive counter-current pool, where you can put watersports brands and products through their paces in real conditions (no dry runs). Our fully immersive testing zone is designed to let retailers, distributors and creators feel the performance for themselves, hands-on, in the moment. Whether you're evaluating fit, function or feel, you’ll be able to discover the technical ability behind the products.
Speedos optional.
ispo interactive
See it. Try it. Move it. Beat it.
ISPO interACTIVE brings the action off the stands and onto the show floor. This high-energy, open-format zone is built for getting involved, with a packed programme of yoga and fitness sessions, live brand showcases, product try-outs and challenges designed to get you moving, testing and competing.
Stretch it out at sunrise yoga. Put the latest kit to the test. Take on a skills challenge. Then check the leaderboard and see if you’ve got what it takes to make the top spot.
skills.lab Cube
skills.lab Cube GO is a compact, fully automated football activation that turns any event space into an immersive 360° football experience. Built on a 4 x 4 m footprint, it allows visitors to step in, play real football challenges and receive instant visual feedback. The system is designed for trade fairs, events, fan zones and brand activations, offering high engagement, flexible branding options and an easy-to-operate setup with little to no staffing required.
Watch. Play. Compete. Experience football like never before.
athlete, influencer, & creator programme
Sponsored by Fabletics, the ISPO Athlete, Influencer, & Creator programme brings together 200 creators and inspirational names in the sporting industry.
brandnew village
The ISPO BrandNew Village, Presented by YKK, is home to innovation, start ups and scale ups. Exhibitors in the Village can also enter the BrandNew Awards- the industry's most established start-up recognition programme.
The loop
See circularity come to life.
The Loop is a first for ISPO Amsterdam: a dynamic, hands-on sustainability zone where the entire product lifecycle comes to life on the show floor. Across five pillars (Repair, Repurpose, Reuse, Recycle, Reveal), visitors can see, touch and explore what circularity really looks like - from extending a product’s life to rethinking what happens when it reaches the end of it.
Bring an item to swap or something that needs repairing
Five pillars. Real solutions. One circular journey. Welcome to The Loop.
hangout rest stop
A laid-back chill zone with cozy hammocks for visitors to relax and recharge. Welcoming, comfortable, and perfect for giving crowds a cool break.
live awards pitching
On the BrandNew Launchpad. A selection of start-ups will pitch their latest products and innovations, offering a first look at what's new, what's next, and what's about to disrupt the industry. attend to get ahead of the curve, discover emerging brands as they hit the market, and engage directly with the ideas and products shaping the future of outdoor sports.
Bioblitz
In the heart of the city, amid the bustle of ISPO Expo, take a moment to breathe, connect with nature, and reconnect with your own body.
EOCA's in-house ecologist will guide you through the nature on our doorstep, leading a "Bioblitz" activity to uncover the biodiversity that normally goes unnoticed, and explore why it's there, how it survives, and why it deserves protecting.
At the same time, Alice Sainsbury, Somatic Ecologist and founder of Adaptive As Standard, will help you reconnect with yourself, experiencing nature as part of an ecosystem that includes our own bodies too.
Together, you'll be guided through an immersion into both your internal and external environments, helping you slow down and look beneath the surface, discovering how connection to nature, and to each other, starts from within.
fashion show
Eco Age is bringing its fashion expertise to ISPO Amsterdam, 4–5 November, with a curated runway celebrating the brands, materials and innovations shaping the future of sportswear and outdoor apparel.
The runway will bring together standout looks from across the ISPO exhibitor community, with each look telling its own story: what inspired it, how it performs, what it’s made from and why it matters.
Different brands. Different innovations. One runway. A new perspective on what performance can look like.
Interested in having your brand considered for the runway? Please contact Marwa Zamaray [email protected]
ispo leaders summit
The ISPO Leaders Summit is a future-focused gathering of c-suite and senior executives from across the outdoor, winter sports and sporting goods ecosystem. This exclusive one-day event on 3rd November unites global decision-makers to address the most pressing issues shaping the industry – participation, sustainability and fair trade.
What's on next door at The International Running Expo
Speed & Skills Lab - Dafne Schippers & Arj Thiruchelvam
An interactive running clinic focused on speed, running technique and movement efficiency. Led by Olympic medallist Dafne Schippers alongside performance coach Arj Thiruchelvam, runners will be taken through a series of practical drills, warm ups and sprint-focused exercises designed to improve form, power and running economy.
Open to all abilities, this high-energy session will give the opportunity to learn directly from world-class expertise, pick up actionable training tips and experience the fundamentals behind faster, more efficient running.
Limited spaces available when open for booking.
Scott x Midnight Runners Present: The Mystery Line Run
Every line tells a story. What will yours say?
This isn’t your average shakeout run.
Scott and Midnight Runners take over Amsterdam with a mystery route designed by GPX artist Runbrandt. Together, we'll run the route and create a one-of-a-kind piece of Strava art around the city, revealed only once you reach the final stop.
Expect signature Midnight Runners energy, music and surprise bootcamp stops throughout, plus, the chance to be among the first to test Scott's 2027 footwear.
We start outside the IRX hall at the RAI. Finish at a bar with cold beers and the reveal of the route, hosted by Scott. Then, roll straight into whatever comes next - whether that's another bar or After Party at Escape.
RUNNERS HIGH: Follow The Beat
Start day two on a RUNNERS HIGH.
The party carries on with a silent-disco interval session, guided entirely by sound, presented by RUNNERS HIGH.
Runners will split into pace groups, put on silent-disco headphones, and run the session together: same track, same pace, same music, same voice cues. Interval training can be difficult to pace and follow, Follow the Beat removes all of that. RUNNERS HIGH music will lead every rep and every recovery, with a coach setting the energy, all you have to do is follow the beat.
How it works:
Sign up. Runners register on the Follow the Beat landing page and enter their current 5K personal best (released late September).
RUNNERS HIGH set the paces. From everyone’s PB, we calculate the right interval paces and sort runners into pace groups, so every group trains at a level that fits.
Run together. On the day, each group runs the same track to the same music and voice cues through silent-disco headphones. A coach will lead the energy; the sound guides the session.