What does the future of sport look like? The trend in retail and omnichannel, for example, is AI holograms - and two relics of the past that were actually thought to have been forgotten. Superstars rely on VR goggles as futuristic training. And women are setting the agenda for a female future. This was also shown by exhibitors at the heart of ISPO Munich 2022, in the Future Lab, where the biggest megatrends of the industry's future were presented. Renowned outdoor brands showed that competitive thinking is a thing of the past. Tennis superstar Alexander Zverev presented the future of training.
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