9 takeaways from ISPO Munich 2023: Working together on the big picture

Let's once again feel the vibe of ISPO Munich between inspiring key notes, exciting panel talks, intensive discussions and creative exhibition stands. What will we take away from the three days in Munich? What remains in our minds? What motivated us? One thing for sure: the feeling of a strong community of like-minded people.

Buzzwords come and go like fashion trends. One that is currently popular in marketing is "holistic", i.e. understanding things as a whole instead of breaking them down into isolated parts. However, the holistic approach of ISPO Munich 2023 was not empty PR-speak, but a concept that made sport tangible and tangible in its complexity - and confirmed this with a varied program.

Sport is more

Health and fitness, emotion and community, integration and innovation, sustainability and climate protection, competition and growth ... Sport is nothing less than the kit of our society and the engine for many necessary changes. This power was once again palpable in the Trade Fair Center Messe München. "Sport is perhaps one of our last great campfires," said Professor Ralf Roth from the German Sport University at the Winter Sports Symposium, for example. "We have to preserve this and focus on it for the future. And we should do this with confidence and without fear."

1. Collaborations strengthen the industry against crises
2. Circular economy gets going
3. Natural materials on the verge of a breakthrough
4. Digitalization has reached the next level
5. Fusion of sport and fashion differentiates itself
6. Awareness for (mental) health remains important
7. Talent search still has room for improvement
8. Women move even more into focus
9. Communities promote loyalty and sales