The countdown is on. As the global sports business prepares for its most important meeting point of the year, the latest ISPO 2025 webinar provides valuable orientation, last-minute participation options, and a clear answer to one key question: How do brands, retailers, and partners benefit from being part?
Held as a follow-up to the Concept Release in March, the session focused on how ISPO 2025 turns presence into performance and participation into progress.
From Orientation to Activation
At its core, ISPO 2025 is a platform that creates clarity through curation. Its three-day format offers a holistic industry overview at the highest moment of visibility and strategic decision-making. With well over 2,000 exhibitors and more than 50,000 participants expected, the event promises not just reach, but relevance structured along the entire value chain.
Precision Targeting: Retail, Creators and Organized Sports
For brands focused on B2B growth, the goal is clear: you need to meet the right accounts. A full suite of solutions is in place to make that possible, from matchmaking tools to curated booth formats, from guided tours to real-world testing areas.
- Retailers will find direct access points in Halls A1, A2, and B2. Key sectors include outdoor lifestyle, functional gear, racket sports, and team & running segments.
- Content creators and media will be activated through “House of Content” and experience-driven installations.
- Organized sports, from federations to coaches and associations, are in Hall B1, enriched with topic-driven conferences.
Step into the arenas
Each hall, each format, each initiative is tailored to help companies connect with the right partners, whether it be retailers, buyers, creators, or organized sports stakeholders.
This year focuses on three arenas:
- Upstream & Supply: For those innovating sustainable materials, textiles, and production.
- Brands & Products: For established and emerging brands seeking to stage new releases, trends, and innovations.
- Commerce & Experience: For players advancing retail solutions, customer journeys, and new sales formats.
Retail Initiative 2025: A Full-Focus Commitment
This year, retail-friendliness is our priority. The Retail Initiative features a robust package for attracting and serving sports and fashion retailers, e-commerce leaders, and buying groups.
Four strategic pillars complete the initiative:
- Retail Club: Free membership, exclusive show access, and year-round benefits.
- Retail Lounge: A relaxed meeting space for exchange, networking, and informal dialogue.
- Retail & Innovation Stage: Thought leadership formats on topics like market transitions, store innovation, and international retail trends.
- Young Talents Program: A new generation of retail professionals receives full access and support.
A special highlight: the new Retail Award, developed in partnership with the European Federation of Sporting Goods Retail (FEDAS).
Margit Gosau, CEO of SPORT 2000, on the importance of ISPO for the industry:
"For us, ISPO serves as an orientation and an attractive point of reference in the industry."Get your Booth:
To make your trade show presence as smooth and efficient as possible, ISPO offers Plug & Play booth solutions across key segments, perfect for brands looking to step in with minimal planning. Each booth comes fully equipped with stand construction and furniture, ready to go in your preferred size.
Plug & Play Options:
- EASY Booth 25 m² – €9,950
- EASY Booth 50 m² – €18,950
Located in Hall A2 for outdoor brands
Located in Hall B2 for running & team sports brands
Zeitgeist Booth:
For style-driven outdoor and active lifestyle brands, the Zeitgeist area offers a curated, high-visibility platform within the fashion-forward section of the show. Pre-designed 20 m² booths provide a sleek and fully equipped space to tell your brand story.
- Zeitgeist Booth 20 m² – €17,000
Connecting with Organized Sports
Another key audience: the structured world of organized sports, including clubs, federations, venues, and coaches. These stakeholders are brought into ISPO through targeted conferences and matchmaking formats. Events include:
- Trainers’ Summit presented by EGYM: Tailored for both amateur and pro coaches
- Sport Brand Media: Bringing together 1,500+ stakeholders from media, marketing, and sponsorship
- Sports Tech Nation: Focused on data, training tech, and performance optimization
- Sportplatzwelt LIVE: Essential meeting point for decision-makers in organized sports
Get your Booth:
To simplify your participation in the growing Health & Wellbeing segment, ISPO offers ready-made Plug & Play booths in Hall B1, ideal for startups, solution providers, clubs, and associations. With construction, furniture, and key services already included, these modular packages allow for fast and easy entry with minimal planning. Choose the size that fits your needs and gain direct visibility in a highly relevant environment.
Available options:
- Easy Booth 4 m² – €4,900
- Easy Booth 12 m² – €7,390
- Easy Booth 25 m² – €9,950
- Easy Booth 50 m² – €18,950
Jan Scherzer, CEO of eGym, on why the company is joining ISPO:
"I think for the last 55 years, ISPO has been the leading trade fair in retail — and now it’s increasingly bringing together the retail sector and organized sports, creating real synergies between the two. The focus on creators is a fantastic idea. […] for EGYM, it was a no-brainer, this is a stage you simply have to be part of. It’s where you connect with people and companies from other segments, explore potential synergies, exchange ideas, and drive technology and innovation forward."Why is ISPO 2025 such a strong fit for EGYM?
Media Reach as a Value Driver
Participation at ISPO also means tapping into unprecedented levels of media attention. With the launch of the Creator Summit, alongside the return of high-traffic curated areas, ISPO ensures stories are not only seen, but amplified. Exhibitors benefit from built-in visibility among international press, key creators, and digital channels.
ISPO Matchmaking: Maximize Your Network
Matchmaking at ISPO 2025 offers both physical and digital solutions to help you connect with the right partners. Physical matchmaking areas are located across various halls, specialized networking events for product managers, designers, and media professionals. Additionally, the new matchmaking feature in the ISPO app allows exhibitors, visitors, and media to connect digitally based on shared interests, with the ability to schedule meetings directly through the app. The matchmaking tool will be available two weeks before the event, and exhibitors can continue to connect post-event for an additional fee.
ISPO will take place from 30 NOV – 02 DEC 2025 at the Trade Fair Center Messe München.
It’s not just where sport happens. It’s where sport grows.
Your success makes sports bigger.