In a world where consistency and change go hand in hand, the outdoor industry is facing a turning point in 2024. In this environment, the OutDoor by ISPO Industry Navigator 2024 brings fresh ideas and marks strategic guidelines based on comprehensive consumer data and market analysis. Assets that are essential for brands to navigate successfully in uncertain times.
Quick key learnings at a glance:
- Authenticity and sustainability are becoming increasingly important.
- Diversification in the product range and marketing strategies is crucial.
- Community building and customer experiences are playing an increasingly important role in brand loyalty.
Download the OutDoor by ISPO Industry Navigator 2024 now to get the full insights and infographics and prepare for the future.
The white paper defines 11 key mindshifts that can lead brands out of the crisis. It considers the balance between tradition and innovation, the integration of health and outdoor activities and the importance of sustainable and ethical business models. These shifts in perspective are essential for brands to better adapt to the expectations of modern consumers. Ready for a brief insight into the 11 mindshifts you can discover in the OutDoor by ISPO Industry Navigator 2024?
#1 Consistency is Key.
Successful brands are versatile and suitable for everyday use, have a clear lifestyle orientation and offer products for various sports. Their consistency in the market wins the loyalty of customers.
You can find the detailed analysis including infographics and learnings after downloading the 20-page PDF.
#2 Find the Line between Need and Desire.
Consumers are looking for products that not only meet their needs, but also appeal to their desires.
You can find the detailed analysis including infographics and learnings after downloading the 20-page PDF.
#3 A good product doesn't mean a good decision.
Buyers expect more than just flawless products - they expect a clear stance and social responsibility. Brands must live and communicate their values authentically in order to be credible.
You can find the detailed analysis including infographics and learnings in the 20-page PDF after downloading.
And you can discover these other mindshifts in the OutDoor by ISPO Industry Navigator 2024:
#4 Sustainability & Fitting and Community are your best Friends.
#5 Get into Bed with new Partners.
#6 Don’t stick to one Outdoor only.
#7 Make the Health of your Customer your Business.
#8 Vanlife has no Beginners anymore.
#9 Let somebody else do the good Work for you.
#10 If you have to sell Yourself, sell Yourself dearly.
#11 Never try. Never know. Time to think out of the Door.
Do you want to know what the 11 mindshifts for the outdoor industry are all about and how they can guide you through the consolidation phase? Then download the OutDoor by ISPO Industry Navigator 2024 now!
The next step? OutDoor by ISPO 2024, because it's the place where the industry comes together and brings the insights from the whitepaper to life. Gain even deeper insights, connect with like-minded people and discover innovative solutions that will take your brand into the future. Our OutDoor by ISPO Industry Navigator and the upcoming trade show event are the dynamic duo that will get your business ready for 2024 and beyond!
OutDoor by ISPOHow you benefit from communities as a brand
