Outdoor is and will remain a core theme at ISPO Munich 2018. At the world's largest sports trade fair, the most important brands will present new products for the coming season in four prominent halls. The pictures.
ISPO Munich is the most important meeting of the sporting goods industry. In addition to the new products from the manufacturers, the digitalization of the industry was the main focus this year. For example, with the ISPO Digitize Area. Many manufacturers showed exciting innovations. Head of ISPO Group Tobias Gröber drew a positive conclusion.
At a symposium hosted by ISPO Munich and Adidas, Adidas Chief Sales Officer Roland Auschel explained the potential offered by digitalization in the sports industry. The contact with the customer could be made much more intensive. ISPO is also the ideal global industry platform for the exchange of ideas in the sports industry.
Smart devices have become indispensable in sport. At ISPO Munich 2018, the most exciting new electronic aids for the sports and health sector were presented. These include a fitness feedback tool, a GPS device that can send messages without being connected to a mobile phone network, and a smart ski.
The freeriding legend sees snowboarding on the upswing again. As the founder and owner of Jones Snowboards, the American athlete also explains why he’s disappointed by large parts of the winter sports industry.