ISPO Munich 2018

ISPO Munich
All 14 eight-thousand-metre peaks without oxygen: Gerlinde Kaltenbrunner has written mountaineering history.
She was the first woman to summit all fourteen 8,000-meter peaks without oxygen: Gerlinde Kaltenbrunner. In 2016, she is awarded the ISPO Trophy for her life’s work. The extreme mountain climber is also in Munich at ISPO Munich 2018. In an interview with, the Austrian athlete talks about her most emotional moment on an eight-thousander and the dangers on the mountain.

According to Andreas Bersch, Freeletics operates successful influencer marketing.
In 2017, Influencer marketing was a big “hype topic”. In 2018, it’s a matter of professionalisation. A digital expert explains what sports brands need to know about the most important influencer channels and uses two examples from the sports industry to describe what good communication with influencers can look like.