The UK’s Best Betting Bonuses & Sign Up Offers for 2024

Find the best betting offers available to UK customers in our guide below. We’ve reviewed the top betting bonuses to help you decide which bookmaker to sign up to and claim your free bets today.

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Florian Güde editorLast updated: 22.05.2024
Best Sports Betting Bonus Offers 2024
Bookmaker Bonus Minimum Odds Validity Requirements Secure Link
100% up to £50 Welcome Bonus 4/5 60 days 8X
Bet £10 get £50 Bonuses 1/1 7 Days N/A
Bet £5 get £30 Bonuses 1/1 7 Days 20x
£50 + Free Bets Every Week 1/2 7 Days N/A
Bet £15 get £10 in Free Bets 1/1 14 Days N/A
100% up to £111 Casino Bonus N/A 30 Days 60x
Bet £15 get £10 in Free Bets 1/1 14 Days N/A
Bet £15 get £10 in Free Bets 1/1 14 Days N/A
Bet £25 get £40 in Free Bets 1/2 28 Days N/A
Bet £10 get £30 in Free Bets 1/5 30 Days N/A

The Best Betting Offers by Category

When betting on sports, customers often choose bonuses according to their interests. While some will be on the lookout for free bets, others may be more interested in a straightforward match bonus. To point you in the right direction from the outset, we have split the best betting offers by category:

The best sports betting offers in the UK
  • 🥇 10bet Best Combo Bet Bonus
  • 🥈 Betfred Top Live Betting Promos
  • 🥉 BetVictor Low Minimum Odds Bonus
  • ⭐️ The Pools Top Odds Boost Bonus
  • ⭐️ BetTarget Low Deposit Free Bets
  • ⭐️ YetiBet Good Regular Promotions
  • ⭐️ Betiton Top Football Bonus
  • ⭐️ MrMega Generous Free Bets Bonus
  • ⭐️ Spreadex Best Cashback Offer
  • ⭐️ bet365 Top-Rated Welcome Bonus

But which bonus is the best? Since most are subject to terms and conditions, we will dive into the fine print below to help you pick one that matches your betting style. At the same time, nothing prohibits you from claiming multiple bonuses to compare the top bookies in the UK.

Sports Betting Bonuses – Why Claim Them?

Have you ever wondered why bookmakers provide bonus offers to start with? The answer is quite simple. Online bookmakers use betting bonuses to attract new customers and often try to outperform competitors by making them as appealing as possible. It’s also the reason why operators run large-scale advertising campaigns to reach new audiences, especially horse racing betting sites looking for new customers for big racing events.

Of course, online bookie bonuses provide several benefits. The main advantage is the ability to wager on sports with something extra in your account. Perhaps the most popular of all betting promotions is a risk-free bet, which basically means you will receive a refund should your first-ever wager settle as a loss. Keep in mind that sports betting offers generally vary from one bookmaker to the next:

Moreover, free money is seldom handed out by betting sites. Almost every promotion, including those discussed in our All British Casino sports betting review, comes with terms and conditions. You can’t withdraw your bonus until you’ve met the wagering requirements. Typically, the simpler these requirements, the faster you’ll be able to cash out your winnings.

New Customer Betting Bonuses – How to Get Started

In the next section, we’ll cover the best sports betting offers for new customers in detail. A betting bonus is generally available as soon as you register an account with the online bookie of your choice. Understanding how they work and what you need to look out for will make it much easier to pick the best option for you.

Sports Betting No Deposit Bonus

There is perhaps no better way to kick-start your betting journey than with a bonus that does not require a deposit. The main advantage of no deposit bonuses is that you can place wagers on your favourite sports without any financial risk. However, even no deposit bonuses will come with wagering requirements.

Online bookies award no deposit bonuses in one of two ways: as free bets or free cash. Free bets can be placed on any sports of your choice, while free cash will have specific conditions attached. That said, no deposit bonuses are quite rare, and we recommend reading our guide to the best online bookmakers for tips on how to find them.

Sports Betting Deposit Bonus

Next is the standard deposit match bonus, which is calculated as a percentage on your initial deposit. To claim this sports betting bonus, you will need to make a qualifying minimum deposit, usually around £5–£20. It’s worth noting that the maximum bonus amount will be capped. Most bookmakers provide a 100% match bonus, making it possible to double your balance from the very start.

Best Match Bonuses for New Customers
Bookmaker Wagering Minimum Deposit Validity Bonus Secure Link
bet365 N/A £10 30 Days £30 Visit Site! Full T&C Apply!
10bet 8x £10 60 Days £50 Visit Site! Full T&C Apply!
Betfred 1x £10 7 Days £50 Visit Site! Full T&C Apply!
Betiton N/A £10 14 Days £10 Visit Site! Full T&C Apply!
BetVictor 1x £5 7 Days £30 Visit Site! Full T&C Apply!

Our bonus comparisons reveal that UK bookmakers, including online rugby betting sites, now offer a broad spectrum of deposit matches. The total value of these bonuses varies based on several factors, such as the match percentage of your deposit. To help you understand how this impacts your starting balance, we’ve compiled some examples below.

Calculating Starting Balance on Match Bonuses for New Customers
New Customer Bonus Deposit Bonus Starting Balance
400% up to £40 £10 £40 £50
200% up to £50 £25 £50 £75
100% up to £100 £100 £100 £200
50% up to £100 £100 £100 £150

Note: The above examples focus exclusively on match bonuses for new customers. Naturally, a bookie will provide other sports betting offers and promos, including free bets, risk-free bets, cashback, and odds boosts. We discuss these in detail below and will also cover the existing customer promotions offered by betting sites.

The Bonus Conditions

The most overlooked factor when comparing the best betting offers is the bonus requirements. As a result, we often advise bettors to read the terms and conditions carefully to avoid confusion. In general, you will need to clear the wagering requirements to convert bonus funds to withdrawable cash. Failure to comply may result in bonus funds being voided.

Fair Conditions
  • Low minimum odds
  • Low wagering requirement
  • Valid for an extended time
High Standards
  • High minimum odds
  • High wagering requirement
  • Valid for a limited time

When it comes to sports betting bonuses, the number one detail to look out for is the so-called rollover requirement. In other words, how many times does the bonus need to be wagered before a withdrawal is possible? Some bookmakers extend the rollover requirement to your starting balance, while others may only consider the bonus awarded.

At the same time, a rollover requirement of 3x your starting balance (deposit + bonus) with a 100% match bonus is identical to a rollover requirement of 6x the bonus. We have added three models below as an example:

100% up to £150 bonus with 6x rollover:

Deposit Bonus Bonus Sum Starting Balance Rollover Wagering Requirement
£150 100% £150 £300 6x Bonus £900

200% up to £50 bonus with 4x rollover:

Deposit Bonus Bonus Sum Starting Balance Rollover Wagering Requirement
£25 200% £50 £75 4x Deposit + Bonus £300

50% up to £100 bonus with 3x rollover:

Deposit Bonus Bonus Sum Starting Balance Rollover Wagering Requirement
£200 50% £100 £300 3x Deposit + Bonus £900

In addition, bookies will place an odds restriction on bonuses. In our experience, these vary between 2/5 and 1/1, while some bets may not count towards the rollover beyond a certain threshold – particularly at golf betting sites. Often, this means you won’t be able to place wagers on the outright favourite again and again to clear bonus conditions.

You should furthermore pay attention to which bets are allowed. Do odds restrictions only apply to individual bets, or do they apply to combined bets as a whole? In most cases, system bets (a combination of several accumulator bets) are excluded unless each individual line bet meets the specified betting odds requirements.

Another factor to consider is the time limit allowed to clear bonus conditions. Rushing your bets for the sake of the rollover requirements is one of the quickest ways to deplete your balance. We, therefore, recommend checking how much you would need to wager per day or week and whether the validity period makes sense.

Sports Betting Offers for Different Preferences
Online Bookmaker Best bonus for Bonus To the site
bet365 Live Betting Bet £10 get £30 in Free Bets Visit Site! Full T&C Apply!
Betiton Football Betting Bet 15 get £10 in Free Bets Visit Site! Full T&C Apply!
BetVictor NBA and NFL Betting Bet £5 get £30 Bonuses Visit Site! Full T&C Apply!
Ladbrokes Experienced Sports Bettors Bet £5 get £20 in Free Bets Visit Site! Full T&C Apply!
MrMega Beginner Sports Bettors Bet £15 get £10 in Free Bets Visit Site! Full T&C Apply!

Meanwhile, some markets may be excluded from betting offers. Online bookmakers may additionally limit the maximum amount you can win. Usually, this means that you will only be allowed to cash out winnings up to a certain amount over and above your bonus. Depending on the bookmaker, this could result in a portion of your winnings being voided.

Finally, you should check whether you are receiving a ‘real bonus’ or promo cash. The difference: with a real bonus, you can convert the bonus amount to withdrawable winnings by clearing the wagering requirements. With promo cash, the bonus amount is deducted. Thus, you will only be allowed to cash out actual winnings.

Key Facts of the Wagering Requirements

We have summarised the most important factors to consider when checking the wagering requirements. Keep in mind that these will vary from one bookmaker to the next:

Generally, the lower the rollover, the quicker you can clear the wagering requirements and cash out your winnings. Fortunately, bookmakers in the UK make it possible to track your wagering in the cashier section. You will additionally be able to check whether any portion of your bonus is available for withdrawal.

How to Claim the Best Betting Offers

Claiming your bonus is uncomplicated. The process is roughly the same, regardless of which bookie you choose to join. However, there may be some variations that you need to understand. For example, some online bookies will award the bonus upon making your first deposit, while others may require you to redeem a promo code.

Step-By-Step Instructions for New Customers

We have put together a quick guide to explain how to claim your bonus in a few easy steps. Bookmakers typically make the process as simple as possible, so you can start betting on your favourite sports without delay.

How to claim your welcome bonus

This infographic shows how to claim your bonus at a betting site.
Estimated Time 00:15
Compatible Devices Smartphone, PC, Tablet
Necessary Recourses Money, ID Documents
Choose a Sportsbook
Choose your favourite betting site from our list of recommended operators. Remember to check if your favourite sports and betting markets are available.
View Available Bonuses
Find a bonus that matches your betting style. Betting sites provide a wide range of sports betting offers, including free bets, risk-free bets, and deposit matches.
Check the Bonus Terms
The best betting offers will have fair & transparent terms and conditions. Check the minimum odds, wagering requirements, deposit options, and other requirements.
Make Your First Deposit
Navigate to the cashier, select your preferred payment method, and make your first deposit to activate your bonus. You may need to enter a promo code or opt-in to proceed.
Start Wagering Your Bonus
Your bonus will be credited automatically. You can now start betting on your favourite sports and cash out any winnings once the bonus conditions have been fulfilled.
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Valid Payment Methods

Another point to consider when comparing betting promotions in the UK is the restrictions on some payment methods. Bookies often exclude eWallets like PayPal, Neteller, and Skrill from bonuses. Therefore, if you make your initial deposit with the incorrect payment method, there is a good chance that you won’t qualify for the welcome bonus.

On the other hand, the above payment methods will be available for regular transactions. You can also check the payment policy to see which methods the bookmaker of your choice recommends for deposits and withdrawals. Usually, these will include traditional bank cards, direct bank transfers, and several popular eWallets and prepaid cards.

Furthermore, considering the convenience and efficiency of quick access to winnings, it is worth seeking out bookmakers known for their expedience. Fast payout betting sites prioritise swift processing times, ensuring that your funds are promptly available.

Popular Payment Methods for UK Betting Sites

For iPhone users, we recommend opting for Apple Pay, as it not only provides a seamless and secure way to fund your account but also often qualifies you for bonus claims when you bet with Apple Pay.

Best Betting Offers for Regular Customers

Once you have wagered your welcome bonus, you can start participating in a wide range of promotions for existing customers, from weekly reload bonuses to free bets for popular markets, such as those at our recommended football betting sites and Euro 2024 betting sites. We will introduce you to the main promotions from UK bookmakers below.

Pros for existing customers
  • Combination bet bonus
  • Daily odds boosts
  • Regular free bets
Cons for existing customers
  • No increased odds
  • Promos only cover major events
  • No reload bonuses

Reload Bonus

Reload bonuses are almost identical to regular match bonuses, where online bookmakers match a portion of your deposit – usually up to a maximum of 100%. However, these are available weekly to give customers a chance to replenish their betting accounts. As with regular deposit match promos, reload bonuses will have specific wagering requirements.

Free Bets

Free bets are highly sought-after and can best be described as a token from the bookie, like the one in our MrMega review. If you receive a free bet, you can wager on virtually any sport, so long as you meet the minimum odds requirements. Meanwhile, if your free bet concludes in a win, you will only receive the profit from your wager and not the free bet amount.

For example: If you place a wager worth £10 at +100 odds, your payout will only include your profit of £10, not £20 (£10 stake + £10 profit). It’s worth noting that while some bookmakers impose wagering requirements on winnings from free bets, others such as Betiton don’t.

Bet £10 get £30 In Free Bets
  • Low minimum odds
  • Low wagering requirements
  • Available on popular sports
Full T&Cs Apply! Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration Required.

Risk-Free Bets

Risk-free bets are often preferred to free bets and provide some protection against making a loss. To qualify for a risk-free bet, you will need to make a real money wager first. Then, if your bet concludes as a loss, the bookmaker will refund your wager up to a certain amount. If your bet wins, however, you will receive your winnings as normal.

The main advantage of risk-free bets is that they provide the ability to go after markets that may otherwise be too risky to consider. At the same time, you should always exercise caution before betting. Bookmakers will often refund your wager as a credit, not cash.

Odds Boosts

Odds boosts are promotions that provide higher potential payouts for the same amount of risk. Bookmakers will periodically increase the odds for selected markets, making it possible to win more money than you would have otherwise. Depending on the online bookmaker, odds boost promotions will usually increase the odds between 10 and 40 percent.

The Best Betting Sites with Promotions for Existing Customers
Bookmaker Odds Boosts Combo Bonus Cashback Bonus Secure Link
10bet Yes Yes Yes £30 Visit Site! Full T&C Apply!
Betfred Yes Yes Yes £20 Visit Site! Full T&C Apply!
Betiton Yes Yes Yes £10 Visit Site! Full T&C Apply!
BetVictor Yes Yes Yes £30 Visit Site! Full T&C Apply!
BetTarget Yes Yes Yes £10 Visit Site! Full T&C Apply!

In addition to odds boost promotions, several bookmakers (most notably cricket betting sites) will offer profit boosts. The main difference is that odds boosts are often limited to specific markets, while profit boosts are available on any game within a market. Also, a profit boost can increase your profit if a wager settles in your favour.

Combination Bet Bonus

The combination bet bonus, also known as an accumulator bonus, makes it possible to combine betting on various markets in a single wager. Usually, the same stake is placed on three or more outcomes with a bonus of around 5%. However, the longer the accumulator bet, the higher the combination bonus.

Bear in mind that your combined bet bonus is calculated by winning all the events on your bet slip and may be limited to specific markets. Combination bet bonus promotions will additionally have specific wagering requirements. Check out our review of BetTarget to find out more about one of our favourite bookies that offers a combo bonus.

Combination Bet Insurance

The combination bet insurance, or accumulator insurance, is almost the opposite. It protects you against losses when placing wagers. The insurance option is usually available for 5-way combo bets or more. If you only have one loss on your betting slip, you will get your stake back in full, either as bonus credit (with subsequent wagering requirements) or as a free bet. Many of the best bookies for accumulators feature this type of promotion.

Early Bet Settlements

Premier League Football 2 goals ahead
🏀 NBA Basketball 20 points ahead
🎾 Tennis Grand Slam Tournament 2 sets ahead
🎾 Tennis ATP/WTA Tour First set: 6-0, 6-1

Bookmaker promotions include the ability to settle your bets early. Usually, this happens when the team you are backing gains an advantage, such as a 2-goal lead or in online tennis betting. Once a bet is settled, the rest of the game becomes irrelevant. The bookie will often payout your winnings immediately. Here are some examples of when an early payout is possible:

More Bookmaker Test Criteria

Even though this guide focuses mainly on the best betting offers for new and existing customers, there are several other factors to consider when choosing your preferred online bookmaker. We have added the main criteria below and recommend only joining sites with a valid licence to operate in the UK.

Conclusion: The Best Betting Offers

If you’re looking for online bookmakers with the best betting offers in 2024, you will find many world-class options in this guide. Our featured operators all provide generous welcome bonuses and promotions. Of course, even the most attractive bonus will come with advantages and disadvantages, which is why you should always read the terms and conditions carefully before proceeding.

100% up to £50 Welcome Bonus
  • Wide range of betting markets
  • Fully licensed and regulated
  • Top bonuses and promotions
Full T&Cs Apply! New bettors; Code 10BETSPORTS; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+

Our guide additionally offers something for everyone, regardless of whether you are looking for free bets, risk-free bets, odds boosts, or a lucrative deposit match. However, the most important thing is that you pick a bonus that matches your betting style. That said, experienced bettors often join multiple operators to shop around for the most profitable promotions.

Frequently Asked Questions

Our guide covers many topics about what to consider when comparing the best betting offers. If you need additional information on the subject, continue reading the FAQs below. These include links back to the most relevant content on this page.

1️⃣ Which online bookmakers have the best betting offers?

Based on our in-depth bonus comparisons, the online bookmakers with the best betting offers are:

  1. 10bet with best betting offers
  2. Betfred with great weekly promotions
  3. BetVictor with increased odds
  4. The Pools with a combo bonus
  5. BetTarget with fair bonus conditions

2️⃣️ Is there a no deposit sports betting bonus?

While rare, there are bookmakers in the UK where new customers can start betting with no deposit bonuses. Most of the time, you will receive free bets or free cash to spend on selected markets. It’s worth noting that you cannot withdraw your no deposit bonus without clearing the wagering requirements first.

3️⃣ Which criteria are important for bonus comparisons?

When assessing bonuses from online bookies, some of the most important criteria are the rollover factor, the minimum odds, and whether your bonus comes with specific limitations. For example, some bookmakers exclude payment methods like PayPal, Neteller, and Skrill from sign-up offers. You can find more details in our section about wagering requirements.

4️⃣ Am I obliged to accept a betting bonus from the online bookmaker?

No, you are not obliged to accept any offers. Most promotions have terms and conditions that require you to meet the wagering requirements before you may withdraw any winnings. Declining a bonus means you won’t have to fulfil these requirements. However, it also means you won’t receive bonus money or free bets. This statement applies to new and existing customer promotions.

5️⃣ Do I need a promo code to activate my bonus?

No, not unless the bookie asks you to redeem a promo code. Usually, you can activate your bonus by navigating to the cashier and making your first deposit. Our guide includes instructions on how to claim your bonus in a few easy steps.

6️⃣ What offers are available for mobile betting?

The new customer bonuses and regular promotions are available on mobile as well. Almost all online bookmakers in the UK have mobile apps these days, which allow you to claim bonus offers from virtually anywhere. You can additionally use your mobile device to access all your favourite local and international betting markets.