Ladbrokes 2024 Review – Tested by Our Betting Experts

Ladbrokes is a renowned and trusted UK gambling brand, but is it the right site for you? To help you decide, our experts have conducted a detailed Ladbrokes review, assessing the bonuses, betting options, odds, and more.

Bet £5 get £20 In Free Bets
sports 39+
Odds (PL) 92.55%
Payment Methods PayPal + 5
Full T&Cs Apply! 18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned.
Betting Markets (PL) 190+
Live Streams Yes
Betting Odds 94.02%
Mobile App iOS, Android
Sponsorships Kempton King George Race
Available Languages English
Customer Service Live Chat, E-Mail, Social Media
Licensing UK Gambling Commission
  • Excellent Betting Apps
  • Live Betting & Streaming
  • Fast Payouts
  • Skrill Not Accepted
Florian Güde Last updated: 12.06.2024

Ladbrokes’s Welcome Bonus

The welcome bonus at Ladbrokes offers the chance to get extra value for your money. It is available exclusively to new customers and gives you £20 in free bets when you bet £5. We found this offer easy to claim. It features fair terms, making it a good choice when compared to many other betting bonuses.

Bet £5 get £20 In Free Bets
  • Fair Bonus Terms
  • £5 Minimum Deposit
  • Bonus Valid for 20+ Sports
Full T&Cs Apply! 18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned.

You must place your £5 bet at odds of 1/2 or higher. You can bet on any sport, excluding wagers on Tote or Pools. The £20 bonus comes as 4 x £5 free bets, which you can use on a selection of popular sports, including football, horse racing, and tennis.

Getting Your Ladbrokes Bonus

We’re sure you won’t want to miss out on the sign-up offer. So, we’ve created a step-by-step guide showing you how to get the Ladbrokes sports betting welcome bonus.

How do I get my Ladbrokes welcome bonus?

Follow our step-by-step guide to claiming your Ladbrokes welcome bonus.
Estimated Time 00:15
Required Equipment Smartphone, PC, Tablet
Required Resources Money, ID
Open a Ladbrokes Account
Click the "join" button on the Ladbrokes website and fill in the registration form.
Verify Your Identity
The operator may request you upload a copy of your passport or driving licence to confirm your identity.
Read the Bonus Terms
Familiarise yourself with the terms and conditions of the welcome bonus, including wagering requirements, minimum odds, and validity.
Make a Qualifying Deposit
Deposit at least the minimum required to trigger the welcome offer using an eligible payment method.
Place a Bet
Place a minimum bet of £5 at odds of 1/2 or greater to activate the bonus.
Use Your Free Bets
Use your 4 x £5 free bets on four separate eligible sportsbook markets within seven days.
<- ->

Bonus Terms and Conditions

Type of Bonus Free Bets
Bonus Amount £20
Ladbrokes Bonus Code N/A
Minimum Deposit £5
Playthrough Requirements N/A
Minimum Odds 1/2 (1.5)
Eligibility Period 14 Days

We advise you to read the promotional terms before claiming any offer. When preparing this Ladbrokes sports review, we analysed the welcome bonus terms and found them fair and convenient. We checked the minimum deposit and bet required to claim the offer. We also considered minimum odds, playthrough requirements, and validity.

To claim the offer, you must place a bet of at least £5 at odds of 1/2 or greater within 14 days of opening an account. You will then receive 4 x £5 free bets. Your free bets are valid for seven days and must be wagered in full on four separate sportsbook markets.

Promotions and Offers for Regular Customers

We were pleased to see that Ladbrokes provides several ongoing promotions, ensuring customer loyalty is rewarded. Typical offers include matched free bets and odds boosts. We also like the Ladbrokes Fanzone, where you can select your favourite football team and receive matchday offers, team news, and more.

Ladbrokes: Sports Reviewed

The betting site caters to every preference, with over 39 sports and hundreds of markets available. In the following sections of our Ladbrokes review, we will explore the sports on offer and the markets that come with them.

Football Betting at Ladbrokes

Based on our extensive research, we have concluded that Ladbrokes ranks among the top football betting sites in the UK. You will find a range of betting markets for all popular football competitions, such as over 190 bet types for Premier League matches.

In addition to UK football leagues and competitions, you can bet on top European leagues, including La Liga, Bundesliga, and Serie A. You’ll also find many options for betting on international football matches, such as the World Cup and the Nations League.

Other Sports at Ladbrokes

The Ladbrokes online betting site features over 39 sports, plus several novelty options, including politics, lotto, and TV specials. All the most popular sports are available, including football, horse racing, tennis, golf, cricket, boxing, greyhound racing, and e-sports. It is also one of the best rugby betting sites.

You can also find betting markets for various niche sports, such as fishing, Aussie Rules, and surfing. A full A-Z list of all sports appears on the left side of the screen, enabling you to see at a glance what is on offer and easily select your preferred option. Even the Olympics is on the menu – and if you like that, you’ll love getting up to speed with our Olympics betting guide.

The most popular sports and leagues at Ladbrokes
⚽ Football 🎾 Tennis 🏇 Horse Racing 🏌️ Golf 🏏 Cricket
Premier League Wimbledon Grand National US Masters T20 World Cup
Championship US Open Cheltenham Festival US Open The Ashes
La Liga French Open Royal Ascot Ryder Cup ICC Men’s Cricket World Cup
Bundesliga Australian Open Preakness Stakes US PGA Championship Asia Cup
National League United Cup Nunthorpe Stakes Solheim Cup ICC Champions Trophy

Betting Markets

The Ladbrokes online sports betting options are almost limitless. The bookmaker gives you plenty of choices when placing a bet. Football is the most popular betting market, and you can wager on pretty much everything happening in a game.

The over/under market is a fan favourite due to its simplicity. Ladbrokes will give a number of goals (for example, 2.5), and all you have to do is predict if the total goals in the game are higher (over) or lower (under) than 2.5.

If that’s not challenging enough for you, how about my personal favourite – a Scorecast bet? Here, you predict the final score, and which player will score the first goal. Here’s a list of some of the most popular bet types available at Ladbrokes:

Ante-Post Bets

Ladbrokes offers ante-post betting. An ante-post bet is a wager that is placed in advance of an event taking place, usually in greyhound or horse racing betting. The benefit for the punter is that the odds are generally higher than they would be closer to the event. The downside? If your selection does not take part, you will lose your stake.

Bet Builders and Cash Outs

Creating your own accumulator bets by using Bet Builder is one of the most enjoyable aspects of online sports betting at Ladbrokes. It puts you in control, allowing you to use your skill and judgement to build custom bets.

Using football as an example, you can combine various events into one bet. You could predict the game will have over 2.5 goals, over six yellow cards, and a penalty will be scored. The more selections you make, the higher the odds.

The cash out feature at Ladbrokes allows you to settle your bet before the event finishes. It provides the chance to save your bet and see a return, even if your prediction ends up being incorrect.

Betting Odds at Ladbrokes

Being one of the oldest bookmakers in the UK, Ladbrokes knows that to retain customers and attract new ones, it needs to offer competitive odds. Therefore, we were not surprised to learn that the operator consistently offers great value, especially for popular sports such as football, tennis, and cricket.

Sport Pre-Match Betting Odds Live Betting Odds
⚽ Football 94.50% 91.27%
🎾 Tennis 94.15% 92.90%
🏏 Cricket 93.98% 91.79%
🏌️ Golf 93.27% 91.50%
🏉 Rugby 92.60% 91.99%

The return to player rates at Ladbrokes for tennis are over 94%, which makes it one of the top-rated tennis betting sites in the UK. I found the odds for cricket, golf, and rugby were slightly lower but still highly competitive. Typically, the in-play odds dipped slightly but still represented good value.

In-Play Betting with Ladbrokes

No. In-Play Sports 14+
📈 Live Betting Odds 91.74%
💻 Live Streams Yes
🥅 Live Match Tracker Yes
💸 Cash Out Yes

In-play betting has become very popular in recent years. When used correctly, it can enhance your chances of seeing a return. You can assess what is happening in a game or event and place bets that you feel are likely to be successful.

Ladbrokes offers in-play betting on a wide range of sports markets. The intuitive live betting platform provides updated statistics and odds, empowering you to make decisions and place your wagers quickly.

Like many in-play betting sites, Ladbrokes offers the option to livestream certain events. A selection of football, tennis, basketball, ice hockey and other sports are shown on the platform, allowing you to watch and bet in one place.

Payment Methods

Maximum Deposit £2000
Minimum Deposit £5
Processing Time Instant
Fees Free

We researched the payment options when preparing this Ladbrokes sports review. We found the operator supports a diverse assortment of convenient and secure payment methods. The options include e-wallets, debit cards, instant bank payments, prepaid cards, and mobile payment wallets. This variety ensures there is an option to suit every customer.

The minimum deposit with most payment methods is £5 (£10 with PayPal). These low deposit limits make the site a good choice for beginners and low-stakes bettors. The maximum deposit of £2000 should suit most punters. I deposited at the site using PayPal, Visa debit card, and Apple Pay, and I can confirm that all payments are processed instantly.

Payment Methods Available at Ladbrokes

If you’re unsure which payment method to use, we recommend PayPal. The e-wallet provides enhanced privacy and security, given you don’t have to share any banking details. You can find other reputable PayPal betting sites in our dedicated guide.

Withdrawing Your Winnings

When gambling online, there are few things more frustrating than delays when trying to withdraw your winnings. In particular for eWallet users, the good news is that Ladbrokes offers fast withdrawals – like all other top Google Pay betting sites in the UK and operators offering similar methods. The operator’s internal processing takes up to 24 hours, although, in my experience, this required only a couple of hours.

The time it takes to receive your money varies by payment method. The same is true at all the fastest withdrawal betting sites. Instant Bank Transfer payments are completed instantly. Visa Fast Funds and PayPal also provide swift processing of up to 4 or 8 hours, respectively. Withdrawals with debit cards, bank transfers, and Apple Pay take longer, ranging from 1 to 4 banking days.

Customer Service at Ladbrokes

💬 Live Chat 24/7
📧 E-Mail On-Site Contact Form
☎️ Telephone 0800 731 6191

I tested customer support when creating this Ladbrokes review. I contacted the operator using the on-site contact form and received a comprehensive reply by e-mail within 24 hours. While the bookmaker does not advertise phone support, our research team found a free phone contact number that operates from 08:00 – 23:00. The agent I spoke to was knowledgeable and helpful.

In my experience, the best contact option is live chat. While the phone support required navigating through various options before being able to speak to an agent, my queries were answered quickly and efficiently through live chat. However, the option is not clearly displayed. My top tip is to click on deposit, where you will find a link to launch a chat.

User Experience: Website and App

The Ladbrokes sports betting website is intuitive and user-friendly. It is easy to navigate and place your bets. I particularly like the tabs at the top of the page that enable you to access in-play betting and the most popular sports markets quickly and easily.

 Sports betting on the Ladbrokes websiteThe Ladbrokes website
 In-play Betting on the Ladbrokes websiteIn-play betting at Ladbrokes
 The Ladbrokes mobile betting appMobile betting at Ladbrokes
<-Ladbrokes 1 of 3->

As you can see, the Ladbrokes online sports betting platform provides plenty of information without being cluttered. All sports are conveniently listed A-Z down the side of the page. Plus, you’ll see the current promotions scrolling across the top of the page. I found both the website and app provide an excellent user experience.

Mobile Sports Betting with Ladbrokes

The Ladbrokes app is secure, reliable, and intuitive. It has a like-for-like layout as the site’s desktop version, making it easy to use. The betting platform has been optimised for smaller screen sizes, ensuring that placing bets on the go is quick and simple.

Thanks to the Ladbrokes betting platform’s mobile responsive design, you can access the website instantly in your browser. The operator also offers native mobile betting apps you can download for iOS and Android. All options provide a flawless experience.

About Ladbrokes

Name Ladbrokes
🏢 Operator LC International Limited
📍 Address Suite 6, Atlantic Suites, GX11 1AA, Gibraltar
📅 Year Founded 1886
📱 Social Media X (Twitter), Facebook, Instagram

Ladbrokes is a trusted British gambling company with a long history. Its roots date back to 1886. It is a market leader in retail bookmaking, with over 1800 betting shops in the UK. The Ladbrokes online betting platform launched in the UK in 2000 and is operated by LC International Limited.

In November 2016, Ladbrokes and Coral merged to become the Ladbrokes Coral Group. In March 2018, the company was acquired by GVC Holdings, which was renamed Entain PLC in December 2020. Entain CEO Jette Nygaard-Anderson stepped down in December 2023. Stella David was appointed interim CEO until a permanent replacement could be appointed.

Security and Privacy

When you register an account at Ladbrokes, you can be confident your personal data and payment transactions will be secure. The operator has an SSL certificate powered by DigiCert. Secure Sockets Layer encryption ensures all information passed between you and the betting website is transmitted securely.

  • Gambling Commission
  • DigiCert
  • IBAS

Ladbrokes is licensed and regulated by the UKGC and the Gibraltar Gambling Commissioner. This confirms the bookmaker operates legally and according to strict safety, security, and player protection standards.

Ladbrokes is a socially responsible operator. It offers various tools to help you stay in control of your gambling behaviour. It also promotes specialist responsible gambling organisations, such as GamCare and Gambling Therapy.

Ladbrokes Sponsorships

Ladbrokes has a long history of sponsoring sports events, particularly horse racing. In 2019, Ladbrokes was announced as the sponsor of Kempton’s King George race meeting in a five-year partnership. Plus, in November 2023, Ladbrokes returned as the headline sponsor of the Down Royal Festival of Racing for the fifth year.

Conclusion & Summary

Based on our extensive experience of reviewing operators, we rank Ladbrokes among the best betting sites in the UK. It offers many sports markets, competitive odds, and plenty of regular promotions. Most importantly, it is UK-licensed and safe for British bettors.

Ladbrokes overview – Here are the bookie’s key highlights:

The operator accepts many popular payment methods and offers fast withdrawals. However, the £2000 maximum deposit may be a little limited for some. We appreciate the commitment to providing efficient customer support via phone, email, and live chat. All things considered, our team of online betting experts highly recommend Ladbrokes.

Bet £5 get £20 In Free Bets
  • Great In-Play Betting Options
  • Many Regular Promotions
  • Top Mobile Betting Apps
Full T&Cs Apply! 18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned.

Frequently Asked Questions

We’ve covered a lot of information in this Ladbrokes review, but perhaps you still have some questions. To help you, we have collated the most asked questions about the operator and provided the answers.

1️⃣ Does Ladbrokes have a welcome bonus for new customers?

Yes, the operator offers a sign-up bonus. The Ladbrokes sports betting welcome bonus is exclusively available to newly registered members. Upon making a qualifying bet, you will be rewarded with free bets. We advise you to read and understand the promotional terms before claiming the offer.

2️⃣️ Is Ladbrokes legit?

Yes, Ladbrokes is legit. The operator holds a Gambling Commission licence, verifying that it operates legally in the UK. The bookmaker is subject to strict rules and regulations regarding safety and security. The Ladbrokes safety features include SSL encryption and responsible gambling partnerships.

3️⃣ What are the betting odds at Ladbrokes

The Ladbrokes betting odds differ between sports. Our researchers found better odds are offered for pre-match betting compared to live betting. It is also worth noting that the operator provides daily odds boosts. So, we recommend viewing which odds boosts are available to you each time you log in to your account.

4️⃣ Does Ladbrokes accept PayPal?

Yes, PayPal is among the accepted payment methods. Ladbrokes accepts PayPal deposits of £10 – £2000. It is a popular choice among online gamblers, offering fast, convenient, and secure payments. It lets you deposit at the betting site without sharing your bank card or account details.

5️⃣ Is a bonus code necessary for the Ladbrokes welcome bonus?

We checked the welcome bonus terms as part of our research for this Ladbrokes sports review. We can confirm that you do not need a bonus code to claim the welcome offer. The bonus is awarded automatically upon making a qualifying deposit and bet within 14 days of creating an account.

6️⃣ How long does a payout take at Ladbrokes?

The payout time at Ladbrokes ranges from a few hours to 5 days. The timeframes vary by payment method. Instant Bank Payment provides the fastest withdrawals, with payments processed instantly once approved by the operator. In contrast, standard bank transfers and debit card withdrawals can take up to 4 business days to reach your bank account.