Increasing temperatures, increasing prices – winter-sports and the entire winter-sports sector will face major challenges in future. Professor Ralf-Dieter Roth teaches at the German Sport University Cologne at the Institute of Outdoor Sports and Environmental Science and is one of the world’s leading experts in his field. Here, he talks about snow, alternative marketing for ski resorts and the issues facing skiers.
Let’s take a look at the future of the industry: What do the winter-sports of the future look like, Mr. Roth? Will we still be skiing in Germany in ten or twenty years? How will climate change affect the leisure time activities of winter-sports enthusiasts?
Ralf-Dieter Roth: Well, it’s not just climate change. We also have a great deal of homework to do.
Rolf Schmid, CEO of Mammut Sports Group, and Klaus Dittrich, Chairman of the Management of Messe München share a deep passion for the mountains. The two executives started their trek to the 4,810-meter-high Mont Blanc in 2015.