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 How Rio 2016 Looked from the Sports Business Perspective
Sports-business | 23.08.2016

What the Sports Managers are Talking about

The Olympics and Money: How Rio 2016 Looked from the Sports Business Perspective

How Rio 2016 Looked from the Sports Business Perspective. Highlights from Rio 2016: Michael Phelps (upper left) crowns his Olympic Career, Fabian Hambüchen (lower left) gets the gold medal in horizontal bar, Usain Bolt (center) makes Puma proud, Laura Ludwig and Kira Walkenhorst (upper right) scupper Brazil’s chances for a gold in volleyball and the Hahner Twins (lower right) cause outrage.
Highlights from Rio 2016: Michael Phelps (upper left) crowns his Olympic Career, Fabian Hambüchen (lower left) gets the gold medal in horizontal bar, Usain Bolt (center) makes Puma proud, Laura Ludwig and Kira Walkenhorst (upper right) scupper Brazil’s chances for a gold in volleyball and the Hahner Twins (lower right) cause outrage.
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Was Rio 2016 a success? The pros and cons of the first Olympic Games to be held in South America are being discussed. ISPO.com presents the most popular sports business articles from the event.

In Thomas Bach’s opinion, the first Olympic Games in South America were “revolutionary”. The President of the International Olympic Committee (IOC) considered the outcome of Rio 2016 to be positive. He thinks that investments in Rio de Janeiro’s infrastructure will benefit the country for a long time to come.


Rio 2016: The Best Sports Business Stories from the Olympics

Yet the Summer Games have sparked discussion over the economic sense of holding the Olympics in a developing country not only in Brazil. In Rio athletes worth millions came up against competitors for whom the Olympics Games were a great financial challenge. What will the future of athlete sponsorship look like? The whole of the German sporting world is asking this question - and not only because the country missed its target number of medals. 

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ISPO.com reported on many sports business stories from the Olympics in Rio. Here you can find an overview of the most popular articles with our users:

ISPO (Quelle: ISPO)
Article by ISPO.com, editorial staff
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