In Thomas Bach’s opinion, the first Olympic Games in South America were “revolutionary”. The President of the International Olympic Committee (IOC) considered the outcome of Rio 2016 to be positive. He thinks that investments in Rio de Janeiro’s infrastructure will benefit the country for a long time to come.
Yet the Summer Games have sparked discussion over the economic sense of holding the Olympics in a developing country not only in Brazil. In Rio athletes worth millions came up against competitors for whom the Olympics Games were a great financial challenge. What will the future of athlete sponsorship look like? The whole of the German sporting world is asking this question - and not only because the country missed its target number of medals.
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ISPO.com reported on many sports business stories from the Olympics in Rio. Here you can find an overview of the most popular articles with our users: