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 Gronell outdoor footwear steps into the Chinese market
Outdoor | 03.03.2016

Fashion-Power Group/Tittallon

Gronell outdoor footwear steps into the Chinese market

Gronell outdoor footwear steps into the Chinese market. Tittallon-Logo. (Quelle: Tittalon)
Fashion-Power Group, marketer of Tittallon-branded outdoor apparel, to distribute Gronell footwear of Italy
Bild: Tittalon
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At the ISPO BEIJING show, apparel maker Fashion-Power Group also exhibited complementary functional footwear. Gronell, the Italian bootmaker, premiered in the Chinese market at the Tittallon booth – the garment brand that Fashion-Power (Hangzhou) manufactures and sells into China.

Fashion-Power is active in China as an original manufacturer of functional apparel. It operates two factories and employs more than 500 people. Sales, as of 2014, exceeded 5 million U.S. dollars.


Since 2007, Fashion-Power has been in charge of marketing Tittallon, a brand with Dutch roots, in the Chinese market. Gronell is one of Italy’s traditional manufacturers of rugged hiking, trekking and mountaineering footwear. The company was established in 1937.

Markus Huber (Quelle: ISPO)
Article by Markus Huber, editor
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