![COWBOY Innovatives urbanes Stadtrad](/sites/default/files/styles/full_page_width_desktop_wide/public/2019-12/BN20_252_COWBOY_Cowboy%20m_Additional%20image%201.png?h=fc312f29&itok=rlmRBG6e)
![COWBOY Innovatives urbanes Stadtrad](/sites/default/files/styles/full_page_width_desktop_wide/public/2019-12/BN20_252_COWBOY_Cowboy%20m_Additional%20image%201.png?h=fc312f29&itok=rlmRBG6e)
Future Mobility
![](/sites/default/files/styles/half_content_width_phone/public/2019-12/ISPO_BN20_Label_Winner_Future%20Mobility_Pos%404x.png?itok=3JMU6oLh)
The best new brand of each category is awarded as „Winner“.
The brand impressed the jury with a combination of smart innovation, convincing brand presentation, intelligent functionality and elaborate design.
![](/sites/default/files/styles/half_content_width_phone/public/2019-12/ISPO_BN20_Label_Selection_FutureMobility_Pos%404x.png?itok=LdUu9hm3)