ISPO.com is the first and only megatrend-orientated sports and outdoor magazine for all those who have long known that sport and the outdoors are more than just exercise and equipment.
Every month, we provide the sports community with red-hot news, trends, innovation and inspiration. Find out here which topics we had on our list in 2023.
We will introduce you to our key topics and give you examples of articles that will get your brand message across to sports professionals and consumer experts around the world.
New year, new opportunity: now is the perfect time to plan adventures for the coming year, gain new experiences and set goals. We offer inspiration to help readers get the most out of their 2023.
Sports Business Corner
New year, new opportunity - also for brands and businesses. ISPO.com provides impetus for the sports business year 2023. What innovations are there in products or services, what trends are shaping the industry? And how can companies master the challenges of pricing policy?
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The future is female. In February, we give female athletes, business owners and sports enthusiasts the attention they deserve - with exciting insights on social issues, food for thought and innovative products for women and inspiring personalities.
Sports Business Corner
Women are the new target group for the sports business industry: this month, ISPO.com looks at the market for all-female products and services. What development, marketing and sales challenges are forcing new approaches? We show where and how femininity is slowly but surely asserting itself in the male-dominated industry - and why that's good for sports business.
Article
In March, it's all about innovation - exciting trends and groundbreaking products, inspiring leaders and their challenges as well as fuck-up stories and brands that deliberately do something different to get ahead.
Sports Business Corner
We move between co-creation and direct-with-consumer. ISPO.com shows what innovation this shift is producing and how sports businesses can take advantage of it. We present newcomers that make retailers and consumers happy and show which trends are waiting in the wings. We also have exciting stories from our ISPO Collaborators Club.
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The reinvention of action sports. Why do surfing and yoga go so well together? Where do mountain biking and soft tourism form synergies? How is it that the "young savages" of unadapted brands are now pioneers of sustainability? ISPO.com goes in search of clues and meets action sports heroes, innovative newcomers and so-called "consciousness millennials" and their definition of action sports.
Sports Business Corner
Alternative Outdoor is a new movement from Action Sports. For sports business companies, this means rethinking, being bold and breaking new ground. We show what excites young consumers about this movement and how companies are implementing these insights for themselves. We also present brands that have changed and the potential that the new movement holds.
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The countdown is on for the outdoor industry's most important gathering - OutDoor by ISPO 2023 from June 4-6, 2023. That's why we're taking a look at the hottest trends and innovations, talking to industry movers and shakers, and athletes who are pushing boundaries. We also offer inspiration for your next adventure in the great outdoors.
Sports Business Corner
OutDoor by ISPO is just around the corner and we'll show you the outdoor trends for 2023 and 2024. What highlights await trade visitors at the trade show and what lessons can they learn for their companies in the sports industry? In addition, the order season is starting again and we show which brands you should have on your radar, which mistakes retail buyers should avoid and why betting on bestsellers is safe but not very brave.
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Pride Accelerates Sports. Exclusion? Without us! We show how sport breaks down encrusted structures, gives marginalized minorities a voice, and how subcultures drive innovation and trends and we all benefit. From LGBTQI+ athletes* to Special Olympics participants, with us, they get to speak, share their experiences and inspire us.
Sports Business Corner
Transparency is king: Today's customers want transparency, in the product as well as in the company management. Closeness and authenticity are just as important as sustainability, traceability and diversity. This month, we take a look at exciting companies in the sports industry that live and breathe diversity and transparency, which brands are becoming love brands with attitude, and why diversity is not more appearance than reality for many brands.
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July is about growth in all its facets, positive and negative. We offer the inspiration for growth on a sporting, economic and personal level. We show how minimalism drives a fashionable sporty lifestyle and gives an identity to an entire generation. We tackle the question of when to make a conscious decision against growth - for example, in favour of sustainability. And we clarify where growth ends and progress begins in sports.
Sports Business Corner
Profit is everything? Not for a long time! Innovative sports business companies are focusing on new strategies instead of pure profit maximization. The focus is on healthy growth, green concepts in production and retail, and customer loyalty through branding. We explain how to reduce returns and create circularity in retail, as well as taking a look at sustainable materials and the EU's Green Deal.
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We take a look at the different sports, their competitions and where they take place. We look at how sporting emotions connect us around the world and discover new exciting places in the process. In August, it's all about emotionally charged happenings, new sports events - and in the process, we reveal new ways to discover them: from sabbaticals to road trips and workations to urban summers.
Sports Business Corner
For the sports business, where products are produced is becoming increasingly relevant. Short distances, sustainable supply chains and local sourcing are in focus. Possibilities for saving resources and new strategies with product surplus are also moving the industry. With the many sporting events in mind, we also look at the business model of outfitters: "How risky and lucrative is merchandise at sporting events?" In addition, in connection with global sports happenings, we also show new forms of sports tourism and classify them for the sports industry. And we look at the rights business in sports, taking a behind-the-scenes look at TV and streaming providers and their deals with leagues and clubs.
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For us, the motto in September is: Move it! We won't stand still, no matter what happens. Everything to do with innovative forms of locomotion such as e-bikes and sports sharing concepts, movement in virtual space through (physical) eSports and innovative products that dissolve limitations.
Sports Business Corner
Without a bike, without me: Despite supply bottlenecks, the bike industry is still booming, not least since mobility is being rethought. We show how sports and retail benefit from new mobility concepts. We also look at the experts in logistics and show how complex supply chains can be made more sustainable. And last but not least, we take a look at the great mobility revolution and its impact on city centres and retail worldwide.
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In October, we train our heads. Because this is where progress and innovations begin. We will inform you about mental training and resilience, as well as the latest self-optimization trends such as biohacking. Also on the agenda: athletes and business owners sharing their mental health experiences with us.
Sports Business Corner
Health is a megatrend! The market proves that the topics of physical and mental health are major drivers of innovation in the industry. We will show how companies manage to establish themselves in this area, why sports are the necessary complement to the healthcare system and how to think about this in business terms. Whether it's insurance, retreats, services or products: Health is the rising star in the sports business. At the forefront: the transformation to digital. We also take a look at eSports and show why the top-heavy sport is taking over the world and how entrepreneurs can benefit from it.
Articles
The time has come: The sports industry will meet at ISPO Munich from November 28 to 30! November is thus all about the trade show and how the most important sports meeting of the year creates the future. We bring it together: the hottest sports trends, the latest products, big brands and rebellious newcomers, visionaries, pioneers, big challenges and their solutions. We listen to heated discussions, meet great athletes and celebrate even greater successes. ISPO.com shows nothing less than the future of sports - and its makers.
Sports Business Corner
ISPO Munich 2023 is just around the corner and the sports world is eagerly awaiting the trends and innovations. We show which highlights retailers and trade visitors can expect at the trade show, who is at the start with outstanding developments, and which new ideas and perspectives are moving the industry worldwide. Of course, this is also the start of the order season. We show how entrepreneurs inspire their business partners, which brands are now at the forefront, who the newcomers are and which mistakes should be avoided in retail buying.
Articles
Accelerating Sports. In keeping with the philosophy of the ISPO Group, we look at where sport has been innovative and where it has changed. What was? What remains? What is coming? In December, we look back at the past year. Where did sports make the world a better place and where didn't it? What good news was there? Which products, pioneers, athletes and innovations have excited us and which trends have taken hold? And we take a look at the coming year: which trends are casting their shadows ahead, which challenges are coming, which events need to be on the calendar already?
Sports Business Corner
With 2024 just around the corner, we take a look at the sports industry's growth projections. Which brands have shown in 2023 that they have good sales arguments up their sleeves and have been able to convince customers of their value in an innovative way? What lessons can we learn from this and how will the sports business develop? Whether laws, Green Deal or REACH declaration: ISPO.com gives the most important input at the end of the year.
Articles
Highlight articles on the focus topics also appear in our monthly newsletter "Perspectives of Sports and Outdoor."
Your story and our focus topics are a good fit or you need advice on how to best showcase your brand on ISPO.com? Then get in touch with us.
Ortovox combines light weight with great insulation in its Thermovent Shortpants, comfortably achieving base layer goals on long days in the snow. Read on about the benefits of this new garment that convinced the ISPO Award jury and brought the Bavarian brand an ISPO Award.
It all starts with the right base. Same for base layers in ski touring or freeriding. The pieces that come first on and last off can make or break your day in terms of warmth, ventilation or fit on long days out in the mountains. The Ortovox Thermovent line perfectly combines lightness and warmth through innovative production techniques and the selection of proven raw materials. The Merino Thermovent Shortpants are characterized by their ideal weight-to-insulation ratio and smart 3D body mapping. With their breathable and stretchy mesh structure on the thighs, this super lightweight base layer guarantees ideal ventilation and moisture management while still providing excellent heat retention. A special knit structure in the knee area also ensures warm joints without any bulk to allow a natural range of movement. So thanks to 3D body mapping, the different areas of these pants have been smartly tailored to the needs of the different areas of the body they cover. More warmth where it is needed but also enough sufficient ventilation on the parts of the legs that need more cooling.
The flat knitting technique used to produce the pants creates no cutting waste in production, thus making the product more sustainable, as only as much is knitted as used or needed. Consisting of 95 percent merino wool, the Thermovent Shortpants feature a very high share in raw material, making it more eco-friendly. With its proven characteristics, merino keeps you warm or cool, depending on the circumstances, but in any case helps to prevent bad odors, even on longer tours or when worn over multiple days. The pants are super soft and comfortable to wear, from the elastic waistband to their stretchy seams. They are also the perfect length to use in combination with ski socks, creating less bulk while still not riding up during movement. The Ortovox Thermovent Shortpants come in a neutral dark grey blend and sizes XS to XL for women and S to XXL for men.
The Freeletics Lifetime Fitness Bundle provides everything, an athlete needs: Space-saving adjustable dumbbells, lifetime access to the coaching AI, and practical nutritional knowledge.
Athlete. If you’re ready to take your training to the next level, the Freeletics Lifetime Fitness Bundle is built on a 360-degree approach that includes proven training techniques, sports science, expert nutrition knowledge, and high-performance equipment made to go the distance: As a user, you get lifetime access to the Freeletics AI Coach within the Freeletics app.
You will get a training plan that is perfectly tailored to your goals, no matter if you want to reduce weight, build muscle, or improve your general fitness - you can just set your goals and achieve them with the AI coach whenever it fits your schedule. This also means lifetime access to all the AI-powered personalization with built-in on-demand flexibility, and future enhancements to Europe’s #1 training app. Over 350 exercises and personalized workouts help you get strong and work out according to your goals. Whether you want to gain muscle, improve your fitness and strength or run and burn calories, giving the AI coach an idea of what you want to achieve, creates a training plan according to your needs. When, where, how much and how long you train is up to you and will be tailored to your life, be it 15 mins or an hour.
Also included in the bundle are space-saving adjustable Staedium by Freeletics dumbbells. These ultra-compact, aerospace-grade, 6-in-1 cast-iron dumbbells can be quickly adjusted between 4-24 kg with just a twist of your wrist. This easy adjustment option keeps your workouts seamless, when switching between different weights. Also, your space stays tidy, and you won’t need a lot of space to store different weights as the dumbbells are pretty compact: They will take up a lot less space than traditional dumbbell sets. Still, they will give you all the variation you need when lifting. You can also purchase an additional training mat for your workout. And in case you only want to get the dumbbells or other additional Staedium equipment components such as a workout mat or weighed vest for your training, you can purchase them separately through the Freeletics shop online.
For being in good shape, training and nutrition go hand in hand. You don’t know where to start in terms of developing good nutritional habits to achieve the most in your training. Not to worry.
Last but not least, comprehensive, practical nutrition knowledge is part of the plan here: A no-BS online course covers nutrition science, practical eating tips, fads, and myths, as well as food psychology, key nutrients, and recipes. The course has been developed with insights from millions of users and gives you access to evidence based knowledge. Daily actionable insights account for immediate results and help you understand which nutrition strategy and foods support your goals.
No matter where you are, you can learn whenever you have the time. You can even take the course with you wherever you go with your app version of the course. All three parts of the lifetime bundle enable you to train how it fits your life and schedule.
The significance of regeneration and the time between training sessions is growing for many athletes. How can one optimally recover and prepare for upcoming sports activities? This question also intrigued international ice hockey coach Doug Boulanger, who, joined the biotechnology and health experts from Satimed, developed the Aprèsport brand. In the interview, Boulanger explains the four key factors that lay the foundation for athletic success and how the Aprèsport modular system contributes to this.
Doug Boulanger's journey with Aprèsport sounds like it's straight out of a storybook. As a young ice hockey player, the Franco-Canadian Boulanger ended up in Vermont with a Lithuanian host family. Initially unable to speak a word of English, he formed a lifelong ice hockey friendship with the host family's son. Later, now working as a professional coach in Switzerland, Boulanger receives an offer to coach Lithuanian youth national teams. Without hesitation, Boulanger says "yes," leading him to meet Tomas Andrejauskas, Co-Founder of Aprèsport and the father of an aspiring hockey player. Together, they develop Aprèsport—a product line based on natural active botanical ingredients including Cannabidiol (CBD) aimed at enhancing performance, injury prevention, and faster recovery.
Doug Boulanger: For me, it was a way to give back. During my years as a hockey player, I met some incredible people, not only on the ice but also off the ice. Aprèsport is, I would say, the result of friendships that led to the people I met developing Aprèsport. Tomas as Co-Founder witnessed first hand the toll that intense training and competition can take on an athlete's body. His son faced recurring microtrauma that hindered his progress and potential. It was this insight that spurred him to seek a solution – a product line that didn't just heal but also prevented and protected.
The fundamental thing for me as a coach is to help the players I work with—to make them better, find clubs for them, and make them feel better. It's not just about boosting their performance; it's also about being there for them. When you talk about confidence, the success formula for an athlete involves four things: hard work, repetitions, recovery before and after the game, and this is where the Aprèsport concept comes into play. The last part of this is, once you have the hard work, repetitions, and recovery, it just needs the good stress—the stress that gives you the chance to be creative.*
Generally speaking, the market is full of universal products, relaxation, and trauma gels. We provide a dedicated product line for athletes, and we do this on an organic natural basis. Our products are based on our proprietary herbal formula that includes CBD and other beneficial botanical ingredients, that possess therapeutic benefits. The concept is based on four products:
The entire product range is developed by scientists focusing on the research and applicability of natural herbal remedies. In the development process, we made sure to have a lot of reality checks with different athletes during training and competition periods, even when preparing and running marathons. The athletes used the product ranges, of course, differently depending on the sports they practiced, but all of them had an almost intuitive approach.
Yes. It is certified THC-free, safe, and legal to use. The World Anti-Doping Agency allows CBD use. But it is not only CBD. Our patented herbal formula does the job, by combining botanical ingredients that possess therapeutic properties and work in synergy. The athletes, especially the hockey players I train in Switzerland and on an international level, loved the effect, the smell, and how easy it was to apply. We received much important and positive feedback during the development process and still do. And again, Recovery is one of the most important things for an athlete, and Aprèsport supports that perfectly, in my opinion.
Very few topical products in the market are explicitly designated for athletes' use. Most products are all-in-one or one-for-everything concepts and do not address specific issues that athletes encounter. Aprèsport is an entirely new concept designed for the specific needs of both athletes and amateurs. The beauty of this concept is that when you use Aprèsport products as a system, for example, cooling cream right after a workout and deep relief gel before bed, you may achieve incredible results. We have prepared condition-specific protocols on when and how to use these products. I have not seen anything like this with other topical products in the market, which is why the Aprèsport concept is so unique.
Tecnica’s Zero G Tour Pro ski touring boot has undergone significant improvements to enhance both downhill and uphill performance while reducing its weight. The focus of this update lies on both functional aspects such as light weight and fit but also on the use of recycled materials and being recyclable at its end of life.
Tecnica’s Zero G Tour Pro ski touring boot has gotten an update: The functional aspects of fit and material of this new boot revolve around eco-friendliness, lightweight construction, recyclability, and the use of recycled materials.
“We are really proud to celebrate such a great achievement like the ISPO award. It’s the right reward after a long development time”, says Matteo Murer, Product Manager Tecnica Skiboots. “We started collecting feedback from our athletes, guides and end users at an early stage of the process. As a result, we knew very quickly what worked well and which details we could still improve.”
Key developments include the Quick Instep construction, increased walkability through a better range of motion, as well as a better fit. The product also brings improvements to functionality, including a lightweight cuff, reduced friction hinge points, and a T-Hike double-blocking mechanism, resulting in a 10% increase in range of motion. Fit enhancements include an improved anatomical shape, especially in the toebox and instep area, achieved through co-injected materials combining carbon with thermoplastic materials. All these enhancements make the boot an even lighter and more comfortable companion on the uphill. Overall, the boot comes in at 1290 grams and Tecnica’s developers were able to carve off 100 grams compared to its predecessor.
“Together with all the R&D team we worked on a daily basis to find solutions to bring this boot to the next level. The solutions were tested in the lab and on the field, to be sure that all the work was heading to the direction we wanted”, explains Matteo Murer.
Tecnica’s Zero G Tour Pro Ski Touring boot still features a progressive flex of 130 catering to those ski tourers that prioritize exceptional downhill performance and its unique 4-buckle overlap construction with improved buckles. For the new ski touring season, it has 1.5 degrees more forward lean - for even more downhill orientation. A T-Hike mechanism with double-blocking technology provides a solid downhill behavior but still feels playful.
Overall, the boot has a reduced CO2 footprint. Recycling is facilitated by more environmentally friendly materials and a simplified material structure, excluding PVC and incorporating recycled materials. Second-generation materials undergo rigorous testing to meet the high-quality standards. The selected materials prioritize lower environmental impact, i.e. PU instead of PVC and recycled materials. Additionally, Tecnica is involved in the "Repair if you care" project with Vibram and operates a specific recycling initiative known as Recycle Your Boots, contributing to a reduction in CO2 emissions and simplifying the recycling process. The Zero G Tour Pro is also entirely produced in Europe.
Matteo Murer, Product Manager Tecnica Skiboots, sums up: “Knowing that the ISPO Award committee has recognized the step ahead we were able to make is gratifying and gives us also the power to go on and work on this direction. But first, it’s time to celebrate!”