The human being is a discoverer always looking for something new.
- What are the motifs and characteristics of the outdoor movement?
- How is outdoor structured and where can the links between mindsets and segments be found?
- What role do clothes, devices and equipment play in outdoor experiences?
- What role do brands and retailers play in relation to outdoor in different segments?
- How can outdoor be authentically transferred into everyday life and play a stronger role?
- What barriers must be overcome to make outdoor desirable for new target groups?
- What visionary roles can retail still play as a "hotspot" for outdoor experiences?
