For Björn Gulden, CEO of Puma, the issue is clear: “We’ve found a very reliable partner in Right To Play to promote social change in
Germany and around the world.”
For his company, it’s long since stopped being about earning as much money as possible – the positioning needs to fit, too. And in this respect, both sides could benefit from the partnership.
“Right To Play shares our values in sports, and we are proud to fundamentally change the life of children and young people through the unique power of sports and games,” says Gulden. Together, Puma and the organization want to encourage underprivileged children and young people in 20 countries thus far, and improve their living conditions through sports and games.
Right To Play was founded in 2000 by Norwegian ice speed skater and four-time Olympic champion Johann Olav Koss. Since then, the international organization has reached more than a million children, helping them in the fields of health, education, gender equality, child protection, and peaceful coexistence.
Prominent ambassadors are Severin Freund, Anna Schaffelhuber, and Nico Hülkenberg.