We're delighted to announce that Sweaty Betty will be exhibiting at ISPO 2026, bringing its activewear and collections to Amsterdam in November.
In 1998, the original women’s fitness brand, Sweaty Betty, was born. At a time when women-first activewear was an afterthought, the brand had one mission: to redefine fitness for women. From its first shop in Notting Hill to pioneering leggings and activewear as everyday wear, Sweaty Betty has led the charge, proving that performance and femininity can powerfully coexist.
Founded in the UK, Sweaty Betty has built a loyal following by designing performance-led clothing for women who are active in every sense. Its presence at ISPO reflects the growing demand for high-performance women's sportswear across the industry.
You can find Sweaty Betty on stand 1F10 in Hall 1.
Plan your visit
Register now. For more information about ISPO, visit ISPO.com
The official ISPO app is now available to download for registered visitors and exhibitors, giving you everything you need to get the most out of the show before you set foot on site.
To access the app, you will first need to register for your badge. Once you are registered, you can log in and start connecting with exhibitors and other visitors ahead of ISPO, 3-5 November, RAI Amsterdam.
What can you do with the app?
How to get started
ISPO is writing a new chapter. For the first time, the world's leading trade fair for sporting goods, outdoor and winter sports moves to RAI Amsterdam, bringing more than 25,000 professionals from the global sports industry together 4-5 November 2026. With dedicated halls covering outdoor, sports, fitness, sourcing, textiles and sustainability, this year's show puts the full product story on the floor, from fibre to finished look. And on 4 and 5 November, that story takes to the runway.
Eco Age on the catwalk
Eco Age is bringing its fashion expertise to ISPO Amsterdam with a curated runway celebrating the brands, materials and innovations shaping the future of sportswear and outdoor apparel.
Best known for creating the Green Carpet Fashion Awards, Eco Age is a sustainability consultancy and communications agency working with brands across fashion and beyond. Its work spans sustainability strategy, materials innovation, supply chain transparency and storytelling, which makes it a natural partner to show the industry what the next generation of performance apparel can look like.
Every look tells a story
The runway will bring together standout looks from across the ISPO exhibitor community. Rather than simply parading product, each look will tell its own story:
For buyers, it is a fast way to spot what is new and why it is worth stocking. For designers and product teams, it is a showcase of materials and techniques in action. And for everyone at ISPO, it is a chance to see innovation brought to life rather than read about on a swing tag.
Different brands. Different innovations. One runway.
Performance has always been about pushing boundaries. This runway asks how far that idea can go: across materials, design, function and responsibility. Bringing together a range of exhibitors on one stage, it offers a fresh perspective on what performance can look like, and where the industry is heading next.
Plan your visit
Want your brand on the runway?
If you would like your brand to be considered for the runway, contact Marwa Zamaray at Eco Age:
ISPO is entering a new chapter. The world's leading trade fair for sporting goods, outdoor and winter sports moves to RAI Amsterdam on the 4-5 November 2026, bringing more than 25,000 professionals from across the global sports industry together under one roof. Alongside a refreshed layout and a packed content programme, the 2026 edition promises new interactive formats on the show floor. Few will be as hands-on as the skills.lab Cube GO.
Football, up close and personal
The skills.lab Cube GO is a compact, fully automated football activation that turns any event space into an immersive 360° football experience. Built on a 4 x 4 m footprint, it lets visitors step inside, take on real football challenges and get instant visual feedback on how they performed.
There is no long briefing and no queue of instructions. You step in, the ball comes to you, and the Cube does the rest. It is quick to pick up, tough to master and genuinely fun to watch from the outside too.
Why it belongs at ISPO
ISPO is where the sports industry comes to see what is next, and increasingly that means experiences, not just products on a stand. The Cube GO was designed with exactly this kind of setting in mind: trade fairs, events, fan zones and brand activations.
For brands, retailers, clubs and event organisers walking the halls, it is a live example of what a high-engagement activation can look like.
And for everyone else, it is a welcome chance to swap the meeting table for a few minutes of real football between appointments.
Watch. Play. Compete.
Whether you are a seasoned player or have not touched a ball in years, the challenge is the same: step in, give it your best and see how you measure up against colleagues, competitors and new contacts. Expect friendly rivalry, a few bragging rights and plenty of conversations sparked along the way.
Plan your visit
As market dynamics force the sports industry to rethink how it collaborates, ISPO 2026 is evolving to drive commercial success with a radical, value-first transformation. Hosted at RAI Amsterdam from 4 to 5 November 2026 (preceded by the Leaders Summit on 3 November). the event’s modernised format is engineered specifically to foster high-value networking, unlock targeted investment opportunities, and spark genuine industry collaboration-acting as a single, streamlined platform for the brands, athletes, buyers, and innovators who shape the future of sport. By prioritising elite business matchmaking over passive browsing, ISPO 2026 provides the exact strategic tools and connections required to scale in a competitive global market.
Where market timing meets opportunity
ISPO 2026 takes place from 4 to 5 November 2026 (preceded by the Leaders Summit on 3 November), perfectly timed to align global supply chains with commercial demand. By opening at the very start of the ordering season, the event allows brands to showcase new lines exactly when retailers allocate budgets and secure seasonal inventory. The event kicks off on 3 November with the ISPO Leaders Summit, a future-focused gathering of C-suite and senior executives from across the outdoor, winter sports, and sporting goods ecosystem.
This early-November slot avoids holiday disruptions, ensuring high-level decision-makers can attend from North America, Asia, and Europe. Backed by a €1 million Hosted Buyer Programme that brings top retail executives directly to the exhibition floor, ISPO 2026 offers brands a high-efficiency platform to lock in global distribution partnerships for the coming year.
Shaping the future: Why the industry is converging in Amsterdam
The event stands out by bringing together an exceptional line-up of global brands, seamlessly connecting everyday athletic wear with highly specialised outdoor gear. Names include Fabletics, Sweaty Betty, Bridgedale, Brynje Of Norway, Craghoppers, DMM, Grangers, Montane, Rab, Terra Nova, and Vango alongside lots more. For these businesses, ISPO offers an unmissable opportunity for commercial growth and high-level B2B networking. While the floor plan is already well-populated, there is still time for remaining brands to secure a spot and keep pace with their direct competitors.
Smart layouts, better business
The enhanced layout design at ISPO 2026 aims to respect your time and maximise ROI. Clear, specialized zones - such as outdoor, fitness & team sports, and watersports - position brands directly in front of target B2B buyers, distributors, and investors. This streamlined structure makes it easy for attendees to navigate with specific goals, resulting in higher-quality foot traffic and better leads. By eliminating noise from unrelated industries, brands can showcase their innovations alongside industry peers and connect with decision-makers who are actively looking for their specific products.
Keynote insights and fostered connections
Brands attending ISPO gain an operational blueprint for navigating global market conditions by directly connecting trend forecasting with real-world business execution. At the Fashion & Textiles Hub, design and product teams explore emerging garment design trends, innovative brand strategies, and human-centric design in sports. Through insightful case studies, attendees analyse how culture and diversity actively shape consumer preferences, giving companies the precise insights needed to align future collections with evolving cultural values.
Simultaneously, the Brand & Retail Horizons Stage translates these design concepts into tactical commercial, marketing, and logistical strategies to help businesses scale smarter and faster. Practical sessions tackle critical industry challenges through targeted, real-world case studies.
Beyond the data, sessions act as a conduit for cross-industry matchmaking. The real commercial value materialises when the presentations end and the floor opens. Raw material suppliers, software developers, major retailers etc sit side by side, tackling the same systemic problems from entirely different angles. By lowering the traditional barriers between sectors, ISPO converts spaces into active collaboration zones - allowing brands to unlock new supply avenues, and build the cross-functional alliances needed to bring next-generation ideas to market.
The Innovation Benchmark: Inside ISPO’s Award Programs
Moving past isolated products to mirror today's interconnected B2B ecosystem, ISPO has structured its recognition into three distinct flagship programs: the ISPO Excellence Awards, ISPO BrandNew, and ISPO TexTrends. Backed by an entirely independent panel of over 120 expert judges, these programs offer brands far more than just a trophy; they provide an internationally recognised seal of quality that accelerates retail sell-in, validates supply chain excellence, and connects emerging start-ups directly with global investors.
Trust is built Out-of-Office
Success in the modern outdoor and sports market requires more than great product design; it requires a presence where global buyers, innovators, and executive decision-makers meet in-person. ISPO 2026 provides exactly that platform, timed perfectly to match real-world buying cycles. As the industry gathers in Amsterdam this November, the companies on the show floor will establish the commercial momentum for the coming year.
The cost of attending is an investment in market share; the cost of absence is letting the competition write the next chapter of sports commerce without you.