ISPO serves as the defining platform for the future of the sports and outdoor sectors, operating as a powerful PR and media engine that actively shapes global market trends and drives the cultural conversation surrounding sports retail.

From November 3 to 5, 2026, the global industry will gather at the RAI Amsterdam. This event marks a bold new chapter for brands and media to unite, rewrite the industry narrative, and forecast what lies ahead for consumer experiences worldwide.

ISPO by Numbers: A Global Gathering for Media

ISPO serves as a major focal point for international sports reporting, creating a bustling, high-stakes environment where a dedicated contingent of 250 registered on-site press professionals work directly from the floor. This concentrated gathering ensures real-time, comprehensive coverage across every corner of the sector, anchored by prominent associated media partners including SAZSports, Fashion United, WWD, and Boardsport Source.

Trade journalists attend to dissect retail developments, supply chain logistics, and macroeconomic industry shifts, whilst special interest media focus on consumer-facing sports, fitness, and outdoor outlets to track upcoming product reviews and gear drops. At the same time, mainstream and business reporters from national and international news organisations cover broader narratives such as sustainability, technological innovations, and commercial trends within the market.

Key Benefits of Attending

For journalists and content creators, the exhibition offers direct, face-to-face access to the core of the sports industry. Attendees can secure early coverage by reporting first on exclusive product launches, critical brand updates, and incoming start-ups. To support your reporting, a dedicated press lounge will be available on-site, with Aspire PR on hand to seamlessly manage press operations and facilitate media requests.

The event also provides a rare opportunity to conduct direct interviews and speak face-to-face with competitive athletes, brand executives, and industry leaders. By attending panels, media professionals can identify emerging trends and gather insights on the market shifts driving the future of sports. This unprecedented access allows reporters to produce original content, collecting unique multimedia assets and fresh angles to distribute directly to their readers and followers.

Who’s Going to ISPO?

Your Guide to the Athletes, Influencers, and Creators on the Floor

The Athlete, Influencer and Creator Programme, powered by headline partner Fabletics, brings together over 200 creators to transform the ISPO show floor into a vibrant launchpad where high-performance athleticism meets modern digital storytelling.

Attending creators will enjoy a premium, hosted live experience designed to maximise their impact, featuring an exclusive Athletes, Influencers & Creators Lounge, content creation sessions, a curated goodie bag, an influencer brunch and the ISPO x IRX After-Party at Escape Nightclub. To bridge the gap between talent and industry, attendees will also receive a curated package of access, including a guided tour of the show floor with direct introductions to key exhibiting brands. The curated ISPO Athlete, Influencer and Creator roster seamlessly blends real-world endurance with elite sports legacy and industry insight. Leveraging a combined network of over 200 creators, this collective command an expansive, highly synchronised media ecosystem that transcends simple digital reach, operating instead as a trusted network of community connectors and cultural translators. Extreme explorers and wilderness leaders like polar pioneer Bernice Notenboom and high-altitude mountaineer Prakriti Varshney bring raw endurance to the mix. They are joined by accessible hiking curators like the duo behind Hikaholics, alongside outdoor advocates like Josh Adeyemi (talesbyjosh), an award-winning adventurer and founder of Black Scottish Adventurers, and Marlon Patrice, founder of We Go Outside Too, a social enterprise dedicated to bringing the outdoors and nature to more communities.

Elite, podium-finishing athletes anchor the event in genuine competitive credibility. This line-up includes legendary windsurfing champion Björn Dunkerbeck and combat sports titleholder Regian "The Immortal" Eersel, whose backgrounds bridge the gap to modern fitness and wellness creators like yoga specialist Melisa Sychenko. Alongside them, visual storytellers, industry insiders, and core boardsports media broaden the event's scope. This includes outdoor photographer Jan Virt, sports publisher Daniel Klarkowski, and the editor of outdoor avant-garde media channel Vanish Magazine, plus a raft of snowsports athletes. Their presence ensures the conversation encompasses everything from technical gear and sustainability to media reach and the business of the modern sports lifestyle.

Don't just follow what's next. Get to know it. Meet the brands, athletes, innovators, and creators shaping the future of sport and outdoors. Discover what's new before everyone else, connect with the industry's ultimate changemakers, and find your next major headline or viral story at ISPO in Amsterdam. Register now.