Contemporary outdoor, tenniscore, basketball or running: no matter which sports-inspired lifestyle is currently at the forefront of fashion, it is clear that sports and outdoor activities are in tune with the times. ISPO Munich wants to show just how versatile and inspiring this unstoppable fusion of fashion and sport is at the curated special area Zeitgeist by ISPO 2024 Edition.
All insights at a glance:
- Love Every Contact: Win new trading partners
- Flexible in the market: Always be one step ahead
- Global Player: International stage for your brand
- Power Spot: Curated space for your guaranteed success
- Trade fair made easy: Present yourself without your own stand
- Community vibes: Your perfect environment
- Use synergies: Good neighborhood with Highsnobiety
- Full price power: Your success, your rules, no hidden costs
The crises and challenges of recent years have challenged consumers, brands, retailers and trade fair organizers alike and have left their mark. Especially for young, innovative brands outside the mainstream, the changes in the trade fair landscape have not made it any easier to find the right audience. However, new opportunities have also arisen. The sports and OutDoor market in particular has proven to be more crisis-resistant than average because sports and outdoor activities continue to be an important source of inspiration and strength for people. Many even say that sport is more important than ever. This is precisely why sport plays such a major role in current fashion. So big, in fact, that even luxury fashion houses are sponsoring the Olympic Games. But these new, fashionable consumers expect more than pure function. They often don't feel addressed by classic sports and outdoor brands and are looking for new style codes that better convey their attitude to life. ISPO Munich is closing this gap with the curated special area Zeitgeist by ISPO 2024 Edition, offering all the pioneering brands from the fields of sports fashion, streetwear and outdoor lifestyle a customised, attractive environment. Be there!
These are the 8 best reasons for your participation in Zeitgeist by ISPO 2024 Edition:
"We were thrilled by the atmosphere - full of positive energy - interesting people - interesting contacts - contacts we wouldn't normally have. We look forward to being there again." Else Sørup, Head of Global Marketing Nordisk, GameChanger
"Overall it was a really great experience, it was a good footfall and visitors seemed to enjoy the well curated area and brand mix. We already look forward to taking part in the next one." Patrik Ström, Area Manager Sandqvist
Would you like to be part of Zeitgeist by ISPO 2024? Then contact Constanze Fuchs directly:
"Zeitgeist was undoubtedly the most relevant and dynamic area for fashion and sports brands at ISPO Munich 2023. The unique room design and excellent curation made it essential for every retailer visiting the trade show. Now we hope that this area will grow in the coming seasons; it has the potential to become a reference on the European/global buying circuit and attract a larger number of qualified retailers. We give five stars for the execution, logistics, ease of set-up and support from the team. We would love to come back." Jean-Philippe Robert, President, Quartz Co.
“Zeitgeist was vibrant, busy and full of energy - A rare feat for a tradeshow floor. We enjoyed being part of it. Thank you to all involved and we look forward to the future.” Joe White, Marketing Lead, Helinox, Europe
If you want to be part of the curated area Zeitgeist by ISPO 2024, simply contact Constanze Fuchs directly: