From November 30 to December 2, ISPO 2025 will bring the international sports and outdoor community to Munich one last time and transform the trade show into a vibrant hub of innovation, sustainability, action and an authentic community vibe. Whether it's a clothes swap, racket sports trends, running experiences, active breaks or experiencing the future of sport up close in Phygital Arena: At ISPO, you can clearly see where the industry is heading.
Here are 5 reasons that make your visit a must:
From November 30 to December 2, 2025, Munich will once again be the center of the sports world: ISPO 2025 is calling. As the global flagship event for the sports and outdoor industry, it brings together brands, retailers, creators and visionaries from over 100 countries. For three days, business meets innovation, sustainability meets technology and people with a passion for movement come together.
Carsten Schürg and Hans Overduin have put together a compact program from Sunday to Tuesday - perfect for retailers to get the most out of 48 hours of ISPO Experience in Munich from Sunday to Tuesday afternoon:
With "From Maze to Movement", ISPO 2025 sets a strong signal for sports retail: orientation in the global market, clear trends and concrete business impulses - at exactly the right time in the sell-in cycle.
Under the guiding principle of "Clarity through Curation", ISPO curates topics, technologies and trends in such a way that retailers quickly recognize what really moves their business - from sustainable materials to digital retail concepts and new brand strategies.
Curated formats such as the ISPO Award, ISPO Textrends and ISPO Brandnew offer orientation, while the Retail Club connects retailers with top brands and global decision-makers.
The kick-off in Munich! On Sunday morning it's time to arrive: Arrive and settle in - welcome to ISPO 2025. Around lunchtime, it's worth taking a first foray through the exhibition halls: Visit ISPO Brandnew (Hall B1) and discover innovative start-ups there before you track down new trends and concepts in Hall B2.
At 14:00-15:00 the presentation of the nominees of the ISPO Retail Award (Hall B1.502) is on the program - pure inspiration for future-oriented store and retail concepts. This will be immediately followed by the Future of Retail Conference (Hall B1.502) with Intersport, Sport2000 and Décathlon from 3 to 5 p.m. - first-hand insights into strategies and innovations in retail.
To round off the first day, Happy Hour will be held in the Retail Club Lounge (Hall B1.404) from 5 to 6 p.m. - perfect networking in a relaxed atmosphere.
Then it's time for dinner with the team, partners and new contacts - and a party!
Start with a power breakfast at the Oberalp Breakfast Meeting in the Retail Club Lounge (B1.404) - including a presentation of the Mountain Store concept.
Then it's time to meet contacts, immerse yourself in the halls, discover new brands and experience innovation - for example in the Textrends Area (A3.330) or the Digitize Hub (B1).
In between, a short stop in the Retail Club Lounge (B1.404) is worthwhile - perfect for checking emails, enjoying a coffee or holding planned meetings via the ISPO Matchmaking App .
At lunchtime, the industry will meet to exchange ideas in the Retail Club Lounge (B1.404) before returning to the exhibition area.
In the afternoon, the Retail Best Cases powered by The LBMA will offer exciting insights into successful retail concepts and innovative store experiences from 15:30-17:00.
Finally, from 5 to 6 p.m.: a relaxed end to the event at the happy hour in the Retail Club Lounge (B1.404) - networking the Munich way. Afterwards, you will again have the opportunity to toast a successful day two with your team or partners at a dinner and party.
Tuesday starts with the Retail Deep Dive Conference (9-14h, B1.502) - with exciting contributions from the Middle East, the Alpine regions, France, China, Poland and Scandinavia.
Afterwards, you'll have time for networking in the Retail Club Lounge (B1.404) - the perfect opportunity to make new business contacts.
In the afternoon, it's time to discover downtown Munich! Visit the city's sports stores and be inspired by new concepts and urban retail ideas - the ideal way to round off your ISPO experience and return home with new ideas, inspiration and contacts.
Whether you want to discover new brands, test sustainable solutions or exchange ideas with top international players - ISPO 2025 is the place to be. Three days are enough to take your business to the next level and return with a suitcase full of ideas.
See you in Munich. See you at ISPO!
If you want to be at the forefront of the sports and outdoor business, you need to see more, experience more and move more. ISPO 2025, the international flagship event of the global sports industry, offers exactly that: unique insights into trends, access to innovative start-ups, practical impulses on sustainability and SportsTech as well as the chance to meet the most important decision-makers in the industry in person. This is where business meets inspiration - and ideas become tangible opportunities.
ISPO 2025 is more than just a trade show, it is an international business and innovation festival that gets the industry moving. Whether networking, knowledge, sustainability, content or trends: Here you will find the impulses, contacts and ideas that will really take your business forward.
See you at ISPO!
After last year’s great success, curious Young Talents aged 18 to 24 will once again meet at ISPO 2025 — to gain hands-on experience and actively shape the future of the sports business. The program, organized in cooperation with FEDAS, offers a unique opportunity to discover and foster the next generation of talent in the sports retail industry.
Enjoy a free ISPO ticket, accommodation, meals, and an official certificate from FEDAS & ISPO – plus exclusive insights, networking opportunities, and access to the world’s largest sports trade fair. Sessions are held in both German and English. Don’t wait – places are limited, first come, first served!
The program is free of charge for all participating Young Talents, including meals and accommodation from November 30 to December 1. It offers invaluable knowledge, inspiration, new ideas, and valuable insights.
As part of the exclusive and varied program, the participants gained in-depth insights into the sports industry over the course of two days and laid the foundations for promising career opportunities. They had the opportunity to learn about the latest sustainability trends that will shape the industry and discover innovative start-ups and inspiring brands. Nadja (22) from Switzerland confirms this: "Although I know a lot of sports brands, I was able to get to know new brands at ISPO Munich."
Current sustainability trends were also a hot topic in the program. Participants learned about the innovations that are making the sports industry ever greener. This also included exciting workshops and inspiring keynotes, including from tennis legend Andre Agassi. The program also gave them the opportunity to network with like-minded people and discover interesting training and job opportunities.
Day 1: The first day of ISPO Young Talents 2025 is all about innovation and networking. After the welcome session, Markus Hubach, former Managing Director of Sport 2000, will open the program with an inspiring keynote. Participants will then dive straight into practice: in workshops on Innovation & Brand Development and Circular Retail & Sustainability, they will deepen their knowledge and discuss current industry trends.
A guided tour through the Experience Area and the ISPO Award Exhibition offers additional insights into the latest product innovations. The day concludes with the FEDAS Happy Hour, where Young Talents can connect with brand representatives and industry professionals in a relaxed atmosphere. These shared activities offer an ideal opportunity to network and exchange ideas with fellow talents.
Day 2: The second day focuses on sustainability and career development. A Sustainability Tour through Hall A2 kicks off the day, offering practical insights into how companies take responsibility and implement sustainable strategies.This is followed by workshops on Employer Branding & Career Paths and Digital Tools & Retail Solutions, providing valuable knowledge for everyday professional life. The day concludes with the certificate ceremony and a group photo on the Retail Stage. In addition, the Young Talents will have the opportunity on both days to explore the exciting topic hubs, exhibitor booths, and panel talks of ISPO 2025 independently.
The initiative aims to demonstrate practical knowledge, innovative ideas and sustainability approaches that can shape the future of sports retail. This was impressively successful, as can be seen from the positive feedback from the young talents, who reported enthusiastically about the new perspectives and the international exchange. With insights into forward-looking topics and the promotion of active involvement, the next generation was motivated to play an active role in shaping the industry. After all, it is only through the fresh ideas and energy of the young talents that sustainable and successful development of the industry can be achieved.
MTS/Schildkröt provided practical insights into its supply chains - starting with sustainable product development, through procurement and production, to sales and marketing. The focus: transparent processes and environmental awareness. For example, the company replaces plastic packaging with FSC-certified wood.
In addition to the POW workshop, there were also practical program points from three other exciting companies. Blackroll taught the participants how fascia training can be used specifically to prevent injuries, while also providing an introduction to modern regeneration techniques and sustainable product development. This gave the Young Talents the opportunity to get to know the versatile applications of the products and their benefits.
In three short interactive presentations, Patagonia provided an in-depth look at the topic of repairing and caring for clothing to extend its lifespan. True to the slogan "Repair & Care". The company provided inspiration with concepts for the circular economy and showed how sustainability can be integrated into retail. Nadja (22) from Switzerland was also enthusiastic: "I learned new things from various brands, such as the fact that Patagonia has a twelve-year guarantee - that's amazing!".
The initiative focuses on responsible behavior in winter sports. True to the slogan "Protect What We Love". In the workshop of the Protect our Winters initiative, POW for short, participants were sensitized to climate protection. They learned about the effects of climate change, the responsibility of the sports and outdoor industry and how they can work together to have a positive impact on the environment.
Of course, practical examples of more sustainable action on a local and global level were also included. Whether it's sustainable product decisions or energy-efficient business models. And it is not absolutely necessary to be a decision-maker. Everyone can make a valuable contribution: by becoming an ambassador for climate protection. Aylin (19) from Switzerland confirms: "POW has motivated me to do more for climate protection - both professionally and privately."
A conversation with Harald Kirchschlager (Messe München, Executive Director Global Strategy & Development) and Mike Seaman (Raccoon Media Group, Group CEO) on ISPO and the move to Amsterdam.
Sport is movement – and ISPO has always moved with it. Now, the flagship event of the global sports industry is entering a new chapter: from 2026 onwards, ISPO will take place in Amsterdam, driven by a joint venture between Messe München and the Raccoon Media Group.
The move is more than a change of venue. It also means a new concept consisting of a C-suite level conference and a traditional trade fair, with significant investment in content, retail and CSR, reflecting a profound transformation of the sports ecosystem which reflects a broader transformation within the sports ecosystem: faster innovation cycles, changing markets, and the need for new ways of connecting brands, retailers, and creators.
ISPO aims to bring this dynamic together – earlier in the season, closer to the markets, and more focused on relevance, collaboration, and inspiration. ISPO.com spoke with Harald Kirchschlager (Executive Director Global Strategy & Development) and Mike Seaman (Group CEO Raccoon Media Group) about what this evolution means for the ISPO community, how Europe becomes the new home for global sports business, and why change, for ISPO, has never been a break but a continuation of its DNA.
Harald Kirchschlager:
When I joined ISPO in January, I had the advantage of coming in with fresh eyes. ISPO is a legendary brand, and everyone I spoke to – brands, retailers, associations and our employees – expressed both affection for it and a powerful desire for a strong and shining ISPO. After Covid, ISPO hadn’t regained its former strength. It was clear we needed to reinvent it and worked hard to innovate within the existing Munich setup but realized real transformation required a even bolder move. Staying in the same environment wouldn’t convey that a new era had begun. Changing the venue, timing, and structure sends a clear signal: ISPO is evolving. The new strategy embodies that change. Partnering with Raccoon allows us to bring in fresh energy and new perspectives.
Mike Seaman:
Post-Covid, participation in outdoor sports has exploded. People want to be active and outdoors more than ever. But the industry itself has become fragmented. In the U.S., winter trade shows have collapsed; in Europe, people still love ISPO, but they wanted it to feel unified and relevant again.
The move to Amsterdam is symbolic and practical. It’s a historic trading capital where many brands are based and thus a good international hub for a trading platform. The new date in early November also fits better into the global trade fair calendar. Amsterdam marks the beginning of a new, more global ISPO.
Mike Seaman:
With care. We often talk about balancing the head and the heart. The “head” is about business – ISPO must remain a valuable trade and B2B platform. But the “heart” lies in human connections, community, fringe events, and legacy such as ISPO Brandnew, and the ISPO Awards. Those emotional elements are essential.
We’re investing €1 million in a content program to elevate the experience with first-class speakers, a C-suite Summit and unique activations. Another €1 million will go into a hosted-buyer program to connect global retailers with brands, and a third €1 million, and this one is really close to my heart, into good causes protecting the places we play, fostering inclusion, and supporting the next generation of athletes.
We also want to bring back groups that drifted away. Our goal is to build an even bigger outdoor and sporting goods community and invite everyone in for one big reunion.
Mike Seaman:
The show will run for three days, with a new rhythm: day one will be a high-level C-suite conference, followed by two days of exhibition. The opening conference will focus on a C-suite level on the most pressing key themes and issues for our industry right now, i.e. sustainability, fair trade, social responsibility – we already have some incredible speakers confirmed for this including Jimmy Chin (Filmmaker and Mountaineer), Hap Klopp (Founder, The North Face), Professor Laura McAllister (Vice President of UEFA), Andy Rubin (Deputy Chair, Pentland Group), John Lacey (CEO, Burton) and Pia Heidenmark Cook (Former Group Chief Sustainability Officer Ingka/IKEA).
The next two days will be the exhibition where business is done. And we're really adding to that in terms of the experience. We’ll combine high-impact content with a redesigned show floor that’s inspiring and interactive. Expect spaces that showcase innovation, storytelling, and community. Content creators and influencers now play a major role in connecting brands to consumers, so they’ll be an integral audience group for ISPO, too.
Harald Kirchschlager:
In the past, ISPO tried to address all areas of sport holistically, adding more and more segments to do so. The new ISPO will refocus on our core communities – outdoor, winter sports, and sporting goods – while connecting them with globally relevant topics such as health or sustainability. It will be more focused and valuable for everyone involved.
Harald Kirchschlager:
To be transparent – Mike and his team will run the show. Messe München will provide global reach, networks, and heritage, supporting wherever needed. We provide large-scale B2B event expertise, historical industry expertise and connections, while Raccoon brings entrepreneurial spirit, agility and B2B2C expertise to the table. That’s exactly the energy ISPO needs for the future.
Mike Seaman:
ISPO is one of the most respected trade events in the world, and we want to help it reach its potential again. Our goal is to gather the outdoor and sporting goods community under one roof and reignite the shared purpose of protecting the places we play.
Harald Kirchschlager and Stefan Rummel will stay involved at board level, advising and guiding us. Operationally, Raccoon will drive the day-to-day execution and we will bring some members of the Messe München team across with us. It's really important that we don't lose what's good about ISPO but also try new things and do things differently. The combination of heritage and innovation is what will make this partnership powerful.
Mike Seaman:
Anyone who has loved ISPO in the past. We’re bringing it back to its roots with a clear focus on outdoor, winter, and sporting goods. Retailers, brands, and suppliers across the ecosystem will have a stronger, more meaningful experience.
Our aim is simple: make ISPO a little better every year. If we succeed in doing that consistently, imagine where we’ll be in ten years’ time.
Mike Seaman:
Because of scale. ISPO is the largest sporting goods trade show in the world and its power lies in bringing the entire ecosystem together at the start of the buying cycle. It’s where inspiration and collaboration happens but also serendipity: The beauty about a trade show at this size is that you'll find things that you didn't know that you needed to know.
Smaller events may seem cost-efficient, but they’re time-intensive and limited in reach. The ability to do things together in one place really frees up the most important commodity that your business will have, which is time.
Harald Kirchschlager:
Exactly. It’s not a question of shifting budgets – smaller events have their own added value and are complementary. ISPO remains the place where the whole community meets. You can do both, but if you skip ISPO, you miss the moment when the industry truly comes together.
Mike Seaman:
Success means the community showing up and saying: “That worked.” It’s not about overnight transformation but about rebuilding step by step until ISPO is once again the global meeting point for the sporting goods and outdoor world.
Harald Kirchschlager:
ISPO Munich 2025 will mark the beginning of this new chapter. We’ll celebrate the heritage of the brand while showing that ISPO is back: stronger, clearer, and ready for the future. It’s the bridge to a new concept, and we want the community to be part of this transformation.
Mike Seaman:
And yes, it will also be fun. Expect the first Raccoon-style party – an open invitation for everyone to connect, celebrate, and catch the spirit of what’s to come. Because ultimately, that’s what ISPO is about: business and community. So we hope to see you all there.