With over 2,300 exhibitors from 50 nations and visionary conferences, ISPO Munich 2024 focuses on health, groundbreaking technologies and sustainability to actively shape the future of sport - innovations, the Sustainability Hub and prominent top speakers such as Andre Agassi, Malaika Mihambo, the Zverev brothers, Julian Nagelsmann and many, many more inspired the industry.
A day full of inspiration and innovation! On the second day of ISPO Munich 2024, everything revolved around groundbreaking topics such as sustainability, digital transformation and groundbreaking technologies and much more. Top speakers such as Malaika Mihambo and the Zverev brothers, exciting pitches at the ISPO Brandnew Founders Fights, as well as fascinating insights into the future of sports and the fashion industry shaped the sports industry today. That was the second day of ISPO Munich 2024!
"Love everyone": Get the limited charity shirt by Lina Magull and support sports projects for children and young people in Germany and Austria - available at ISPO Munich or online!
Monday already offered exciting insights and exclusive networking opportunities before things really got going on Tuesday with a packed program. Whether inspiring keynotes, exciting sessions on health, sustainability, technology and brand strategies or encounters with icons such as tennis legend Andre Agassi - ISPO Munich 2024 has something to offer for everyone!
Here is a sneak peak of our absolute highlights of the first day:
A T-shirt with hands reaching for the stars, forming the word "Love" and symbolizing the power of sport: German National soccer player Lina Magull designed this fan favorite piece for the "Love everyone" charity campaign of ISPO Munich 2024 and the Laureus Sport for Good Foundation. The campaign is supported by Flexfit and Unzer.
All proceeds will benefit sports social programs in Germany and Austria, such as "Futbalo Girls" and "HIGH FIVE". These programs teach children and young people social skills and self-determination. The colorful shirt from TBint and the ISPO cap from Flexfit are available in limited editions at the trade show - as well as online.
Lina Magull demonstrates her creative talent not only in her game: The German national player designed a colorful T-shirt for the joint charity campaign "Love everyone" of ISPO Munich 2024 and the Laureus Sport for Good Foundation. The fan favorite piece is available from Flexfit at the trade show (Hall B2, Booth 332) in a limited edition of only 500 pieces and costs 25 € in a bundle with a cap. This is the very first time in the German national players life that she has designed a piece of clothing and she is very happy about it. "The design of this shirt is something very special to me because it's the first time I've done something like this - and for a good cause," says a delighted Lina Magull. "With my work at Laureus Sport for Good, I want to give children the support I've received along the way." All proceeds will go to the Laureus Sport for Good sports social programs with which the Foundation works in Germany and Austria on a long-term basis. It currently supports eight such programs, including initiatives such as "Futbalo Girls", "Soccer Meets Culture" and "HIGH FIVE".
In many German cities such as Berlin, Hamburg, Frankfurt and Augsburg, "Futbalo Girls", an association for integration through sport and education, is committed to gender equality. The aim is to promote self-determination among girls and women. The program offers weekly soccer sessions, tournaments, camps and coaching workshops, empowers socially disadvantaged girls and promotes young women as coaches. The multiplier approach ensures the growth and continuity of the program and helps to train more female coaches as role models in soccer.
The integrative educational program "Soccer meets culture" organizes regular soccer training for schools in disadvantaged districts of the project cities, including Frankfurt, Magdeburg and Mönchengladbach. In cooperation with a local Bundesliga club, children in the third to sixth grades alternate between skills training and soccer training twice a week.
The main aim of the "HIGH FIVE" program is to support personal development and a healthy upbringing. Many of the participating children live separately from their parents or have a refugee background. Sports that create a sense of purpose and identity, such as skateboarding, snowboarding and streetball, are integrated into the timetable at the participating special needs centers and secondary schools in Munich.
"Children and young people are our future," is how Paul Schif, Managing Director of the Laureus Sport for Good Foundation Germany and Austria, describes the importance of sports social programs. "What if children and young people in Germany and Austria could experience at least one hour of Sport for Good every day? Preferably in a school setting to reach those who need it most?" For Schif, there is only one answer: "Everyone would benefit. The children would benefit from the new skills and improvements to their physical and mental health; the schools would benefit from stronger social cohesion in the classroom or better concentration skills among students; the educational institutions and higher education institutions would benefit from more resilient young adults - and society would benefit from a generation of fit, responsible young people who are helping to build the society of tomorrow." The Managing Director urges: "The challenges of our time require visions. And they need people who think and act with vision."
In 2023, the Foundation reached 8,260 children in Germany and Austria and collected donations totaling 619,520 €. "We guarantee that 100% of the donations will be passed on to the programs in order to support specific social and sports projects. These always go hand in hand, and thanks to the large portfolio of programs, we can use many synergies and provide targeted support across the board," emphasizes Managing Director Schif. And hands reaching for the stars can also be seen on the limited edition T-shirt from TBint, designed by Lina Magull. Colorful and powerful, they form the word "Love" and thus stand for the slogan of the charity campaign of ISPO Munich 2024 and the Laureus Sport for Good Foundation: "Love everyone" - the perfect slogan for two perfect partners.
ISPO Munich is the world's leading platform for innovation and social responsibility in sport. Laureus Sport for Good is a global movement. The foundation uses sport to specifically solve social challenges in Germany and Austria in the areas of health, education, inclusion and diversity. "With our network of sport, business, science and politics, we are a strong voice for Sport for Good in society and prove that our foundation is successfully tackling these social challenges," explains Schif. Together with their ambassadors and partners, ISPO Munich 2024 and Laureus Sport for Good are drawing attention to the transformative power of sport and sending a clear signal of their social responsibility.
Together with the strong partners Flexfit and Unzer, it is clear how business and sport can take on social responsibility hand in hand. Unzer impresses with modern payment systems that offer smooth and flexible solutions for retailers and consumers, while Flexfit focuses on sustainable and functional sportswear that inspires both on and off the pitch.
Laureus Sport for Good also receives prominent support from other athletes who will be guests at ISPO Munich 2024 alongside Lina Magull: the Swedish soccer player, Kosovare Asllani, the German motor sportswoman Sophia Flörsch and the German triathlete Jan Frodeno.
ISPO Munich 2024 is a must for small retailers who want to actively shape their future! From December 3 to 5, ISPO Munich offers everything local sports retailers need: new ideas, contacts and trends to survive in a tough market. Small retailers can experience first-hand how they can position themselves as trendsetters and experts in their region - and thus lay the foundation for a successful, customer-oriented business.
The small sports retailer is a world of its own: close to customers, firmly rooted in the region and with its very own flair. But it is precisely these qualities that will come under pressure in 2024. Between strong competition from large online platforms and rising operating costs, business is getting tougher and tougher for small retailers. ISPO Munich 2024 offers the right platform to gather important impulses, reorient oneself and find ways for small retailers to maintain and expand their special role in the market. If the hard work is to pay off, this event is indispensable.
