Brandnew village

ISPO BrandNew is the dedicated innovation village at ISPO 2026, the world’s largest sports, outdoor and winter sports trade show.

Created specifically for ambitious start-ups and scale-ups, ISPO BrandNew gives emerging brands an affordable, high-impact platform to present their latest products directly to the people who matter most - retail buyers, distributors, major brands and investors.

Located in its own dedicated hall, with the Retailer Lounge positioned alongside, ISPO BrandNew ensures qualified, high-value traffic and genuine commercial conversations.

If you’re ready to grow, this is where you get seen.

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exhibitor criteria
  • Fewer than 50 employees 
  • Established within the last 5 years​
  • Annual turnover under €500,000​
  • Innovative product, technology or business model​
  • Market-ready products (no concepts or prototypes)
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Included in the Package
  • A Pod in the BrandNew Village
  • The opportunity to enter the BrandNew Awards (exclusive to BrandNew exhibitors)
  • Access to the pre-show BrandNew Webinar Programme
  • Marketing and promotion through ISPO channels
  • Download the brochure to learn how else you can benefit!

Download the BrandNew Showcase PDF

Learn more about the BrandNew Awards
Apply here

*Qualifying criteria applies

 

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