the ispo Brandnew village
ISPO BrandNew is the dedicated innovation village at ISPO 2026, the world’s largest sports, outdoor and winter sports trade show.
Created specifically for ambitious start-ups and scale-ups, ISPO BrandNew gives emerging brands an affordable, high-impact platform to present their latest products directly to the people who matter most - retail buyers, distributors, major brands and investors.
Located in its own dedicated hall, with the Retailer Lounge positioned alongside, ISPO BrandNew ensures qualified, high-value traffic and genuine commercial conversations.
If you’re ready to grow, this is where you get seen.
the ispo brandnew awards & pitching competition
All exhibitors in the ISPO BrandNew showcase can apply for the ISPO BrandNew Awards — the industry’s most established start-up recognition programme.
Following online applications and expert pre-judging, shortlisted brands pitch live on the BrandNew Launchpad stage in front of retailers, investors and media
Complete the short form below to receive a copy of the ISPO BrandNew Brochure.
Apply here
*Qualifying criteria applies
