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La marca neozelandesa de ropa icebreaker persigue ambiciosos objetivos de sostenibilidad y sitúa la naturaleza en el centro de su filosofía empresarial. Estos puntos verdes hacen transparente el enfoque respetuoso con el medio ambiente de la marca, fiel a su lema "move to natural".

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icebreaker aims to produce completely plastic-free textiles by 2023. Currently, 87% of the fibers are of natural origin already.

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Let sheep be sheep: Animal welfare is an important factor in growing merino wool to make icebreaker garments.

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Sustainable partnerships with farmers are part of it: icebreaker therefore commits to 10-year contracts with New Zealand growers.

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Instead of artificial fibers in garments, natural components and processes are used in the production.

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icebreaker wants to encourage more sustainable action and inspire a natural lifestyle leading by example.

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