Sales promotion


Two women in the footwear store.
In an interview with, journalist Ulrike Luckmann explains why the sports retail market is targeting the wrong type of woman, how a modern presentation should be like – and how to deal with women who are 20 kilos overweight. 

ISPO Munich
Jakob Oberrauch (CEO Sportler AG), Stefan Wolf (Head of Insights & Strategy, Medienagentur hmmh), Bernd Mayer (Serviceplan Consulting) and Jan Kegelberg (Chief Digital Officer at SportScheck). The discussion was moderated by Dr. Stephan Telschow (Corporate Director & Management Board GIM Gesellschaft für Innovative Marktforschung).
At ISPO MUNICH, a panel from ISPO ACADEMY discussed the topic “Future Retail: Digital Innovations in the Sporting Goods Industry.” Despite the growth of online business, the roundtable agreed: Physical stores will not die out.

A shop of Sports Direct.
Sports Direct International (SDI), the large British sporting goods retailer and owner of a wide range of sports and fashion brands, continues to invest in the sector. It has now become known that SDI recently bought a minority stake in the American Iconix Group. This company controls a gaggle of labels including Starter, Pony and Umbro and holds licenses like the one for “Peanuts”.

Arne Strate, Head of Marketing and Business at EOG
At the beginning of this year, Arne Strate started as director of marketing and business development at the European Outdoor Group. He replaces Mathias Basedow who switched to Icebug, the Swedish footwear manufacturer as country manager for Germany and Austria.