Many people know that Adidas is the manufacturer of the World Cup ball. But what are Wanda or Mengniu actually doing that can be seen on the perimeter advertising? The picture gallery shows the sponsors and partners of the FIFA World Cup 2018 in Russia. Among them are Qatar Airways, Coca-Cola or Hyundai/Kia.
Wanda, Hisense, Mengniu, Vivo: Never heard of them? They’re all FIFA’s partners and sponsors – and thus present on the advertising boards of the soccer stadiums. ISPO.com explains who these companies are.