01/15 - 01/16/2019, Beijing
Market Introduction Program for China

China is a country full of opportunity. 1.4 billion people form part of the potential consumer market, yet transferring your own business from Europe to Asia is not an easy task. The Market Introduction Program at ISPO Beijing answers the most important questions that all international companies interested in China might have.

Attend our seminar and boost your business in the Asian markets. 

The next Winter Olympics in China are driving a historic and huge growth of wintersports. That's why this year's focus of the seminar is especially on the topics of wintersports and outdoor. Participants can book a two-days Ski Resort Tour after the seminar. 

Core Agenda:
– January 15, 2019: Seminar day

  • 9:30–9:35 Introduction & moderation: Martin Kössler, HuginBiz
  • 9.35–10:45 Chinese sports market in a Western eye
  • 10:45–11:00 Coffee break
  • 11:00–12.00 Retail trend in China: George He, Vice President, The Retail Performance Company
  • 12:00–13:00 Lunch
  • 13:00–14:00 Legal protection for selling in China: Maarten Roos, R&P Lawyers 
  • 14:00–15:00 E-commerce in China: Perry Pan, Co-Founder, Pantuo Outdoor
  • 15:00–15:15 Coffee break
  • 15:15–16:00 Best practice: How Chinese distributors grow with the brand, Roger Zeng, CEO, CORA
  • 16:00–16:45 Best practice: How online sports retailers expend to offline, Wiwy Gao, Shanmai Outdoor Shop

– January 16, 2019: Matchmaking with distributors & show visit

– January 17–18, 2019: ISPO Beijing Trade show visit, conferences
– January 17–18, 2019: Retail tour in the city with stops at Sanfo Outdoor, Shanmai OutdoorSanlitun VillageCold Mountain Snowboard and SIX Ski Shop.
– January 19–20, 2019: Ski resort tour (More information)


Market Introduction Program retail tour

Growth rates that can only be dreamed about in the Western Hemisphere. A constantly growing middle class of consumers, who are using their free time actively and in the outdoors. China is quite simply the ‘boom’ country for the sporting goods sector.


The seminar takes place during ISPO Beijing

Our practice-oriented course answers the following questions:

  • How can I make the jump to China flawlessly and successfully?
  • What are the pitfalls?
  • How do I find reliable contact and business partners?

Alongside detailed market analyses, the seminar offers the participants a few select case studies of successful expansions in the Chinese market. At the same time, negative examples will also be presented in order to highlight the differences in the Chinese market.


Practical orientation of the Market Introduction Program

In addition to the theory, participants of the Market Introduction Program for China also have the opportunity to get to know potential distributors for the Chinese market directly at matchmaking events. During several session participants also have the exclusive chance to meet and connect with selected e-commerce, department store or shopping mall representatives to discuss possible business relationships.

The Market Introduction Program for China also includes a guided trade fair visit. During the retail tour in Beijing there is the opportunity to gain a better understanding of the retail trade in China. Topics such as social media, name rights, and e-commerce are also dealt with in detail.


Participation fees

  • Overall package for ISPO Beijing exhibitors: 1,300 EUR*

  • Overall package for non-exhibitors: 1,900 EUR*

  • Seminar day only: 900 EUR

  • Ski Resort Tour: 200 EUR

*Any additional coworker from your company receives a 50 % discount.


The overall package includes the following services:

  • Market Introduction Seminar, 1-day
  • Matchmaking with distributors
  • VIP Dinner of ISPO Beijing
  • Visit of ISPO Beijing
  • Free entrance to all forums and conferences during ISPO Beijing
  • Free access and usage of the ISPO VIP-Lounge for individual business meetings 
  • Instructions for retail tour in the city
  • Meet and connect with hand selected Chinese e-commerce companies

Please note: accommodation is not included in the package. Here you will find information about your travel, accommodation and visa.



How to register for the Market Introduction Program

Are you interested in joining the Market Introduction Program? That’s awesome!
Please contact Majka Patuzzi.

Information and registration

Majka Patuzzi
Exhibition Manager


A large number of brands have joined our unique Market Introduction Program during recent years. ISPO can proudly say that we supported numerous international brands in entering the Chinese sports market with great success.

“One of the great benefits, besides the educational parts, was the potential matchmaking opportunities that were offered.”
Andreas Holm, Area Sales Manager, THULE

“I was impressed by the convenience, experience, and professionalism that ISPO provided for our search for the right business partner in China. The program covers a great variety of information, insights, and knowledge which is difficult to achieve on your own, especially in such a short period of time.”
Claes Broqvist, former International Sales Director, ODLO

“As a young brand we were especially happy to be consulted in a professional but lively way. We were treated with a hands-on mentality and were guided through our extraordinary phase.”
Frederik Sturm, CEO, ARYS Wear