Avi Samtani leads Amazon Sports across Europe, driving strategic partnerships with the world's leading sports brands and shaping the company's vision to be most trusted, authoritative, and best-in-class destination for all sport and outdoor enthusiasts at every skill level. With 15 years at Amazon, Avi has built a distinguished track record of category leadership, most recently serving as Managing Director/Europe GM for Footwear from 2020-2025, where he transformed Amazon's footwear business across the region. At Amazon, Avi is pioneering new approaches to sports brand engagement, including the integration of live shopping while watching sporting events, which is shaping the future of sports retail.
