The Global Sports Innovation Center (GSIC) powered by Microsoft, is a global non-profit association and international hub for innovation in the sports industry. Headquartered in Madrid with presence in Valencia and Singapore, GSIC connects and accelerates the global sports ecosystem through technology, business development, testing capabilities, strategic partnerships, and collaboration.
Founded in 2015, GSIC supports startups, sports organizations, investors, institutions, and professionals through an open innovation platform, international programs, events, and talent development initiatives. Its global community works to address real-world challenges across the sports value chain, including digital transformation, fan engagement, performance, health, media, entertainment, and technology adoption.