What could content production look like for a sportswear brand in three years? Imagine imagery adapted to different markets, audiences and seasons, with performance insights informing what gets created next. Building towards that future starts with the production decisions brands make today.

At ISPO’s Tech Hub, Julius Harling, Founder & CEO of Graswald AI, will share his vision for that transformation, grounded in examples from actual sportswear and outerwear brands: why they use AI, how they apply it in production, and what has stood in the way of scaling it.

The session will work backwards from that vision to the foundations brands need now: accurate product imagery, creative control, connected workflows and teams confident using AI. Julius will explore how reliable everyday production can create the basis for more targeted content and, over time, production informed by performance.

Attendees will leave with a clearer view of where AI could take their content production over the next three years, and practical ideas for the changes needed to get there.

Graswald AI is an AI production studio for fashion enterprises, helping teams create brand-consistent on-model imagery, product videos and campaign content from existing product inputs.

Join Julius for “Navigating AI Transformation in Fashion and Sportswear Content Production” at the ISPO Tech Hub on Thursday 5 November, 14:00–14:30.