Want to discover tomorrow’s game-changers first? Head to the ISPO BrandNew Village, presented by YKK, the dedicated innovation village for ambitious start-ups and scale-ups.
ISPO BrandNew has a strong track record of spotting future leaders, with former winners including GoPro, Nixon, Naish Kites, Maloja and On. This year’s village brings together emerging brands presenting their latest products directly to retail buyers, distributors, major brands and investors.
What to expect in the village
ISPO BrandNew is a curated space, designed to give the most exciting young brands in sport, outdoor and active lifestyle a platform to be seen. Every exhibitor is a start-up or scale-up with a market-ready product, so what you’ll find here isn’t concepts or prototypes. It’s innovation you can see, touch and talk about with the founders behind it.
Brands are showcased side by side in individual pods, making it easy to explore the whole village. Expect a real mix of categories, from performance footwear and apparel to wearable tech, outdoor equipment, health and recovery products, kidswear and new takes on classic sports. Highlights include head impact tracking technology, carabiner water bottles, next-generation table tennis equipment and swim tech, to name just a few.
Because these brands are at an early stage, it’s also one of the best places at ISPO to have meaningful conversations. Whether you’re a retailer looking for fresh products to stand out on your shelves, a distributor seeking new markets, an investor scouting the next breakthrough, or simply curious about where sport is heading, you’ll be talking directly to the people building these brands.
Confirmed brands
ACT Head Impact Tracker, Alary AS, AlpiBreak, Ardiyo Shoes, Audant, BAGRAIN®, BearVault, Betterguards, Bonnie Doon®, Carnosport, DARIMATI, Esker, GAMEPATCH, Ikore India, Korea Apparel Works, Kufoon Design Studio, Lyra, Mamba, Mont by XAMAS, Narsaq-NQ, NeuroDots, Niber Technologies, Nixus Sports, Nuataaq, NUMA, OnaLabs, ONDU, Outdoor Aficionados, Pack Animals, Purpose, Rescape France, SOLE by FlexiTec, SwimTech, SwissNovaGene-Move, TÖASTIE, UniversalPingPang by WTTTW and Zyphor.
Explore the ISPO BrandNew exhibitors
BrandNew Launchpad
Alongside the village, expect a packed programme of live pitches, expert panels and practical sessions across both show days.
Wednesday 4 November: Awards pitches day
Shortlisted start-ups take to the stage to pitch for the ISPO BrandNew Awards in front of retailers, investors and media. Each category session gives you a fast-paced look at the ideas set to shape the industry.
10:00am: BrandNew Awards Pitches: Performance, Health & Equipment, featuring NeuroDots, Chemipower and OnaLabs
11:00am: BrandNew Awards Pitches: Retail, Digital & Software Innovation, featuring Minotoro and Korea Apparel Works
12:30pm: From Start-Up to ISPO Award Winner: How YKK and Variloom Turned Collaboration into Innovation
2:00pm: BrandNew Awards Pitches: Sustainability & Materials, featuring ella, Deorum Ski Co and Niber Technologies
3:00pm: BrandNew Awards Pitches: Outdoor & Adventure, featuring Black Sands Surfboards, Nuataaq and LAYR
4:00pm: The Changemaker Award: Winner Presentation & Award Ceremony
Thursday 5 November: The final, plus insight for founders
Category winners return for the ultimate start-up showdown, competing for the overall award. Around the final, the day is packed with practical insight on hiring, funding and scaling, making it essential for founders and anyone working with emerging brands.
10:00am: The Founder’s Guide to Hiring and Keeping Great Talent, with BOOST
10:45am: Panel: What Makes Sports Innovation Market-Ready?
11:45am: BrandNew Awards Pitches: The Final
1:00pm: From Performance to Prevention: How Sports Tech Is Transforming Athlete Health
2:00pm: Scaling Up: Turning Innovation into Business Growth, with BORN Accelerators
3:00pm: Funding the Next Generation of Sports Brands, with OceanX AI
Timings subject to change
View the full BrandNew Launchpad programme here
We hope to see you in the BrandNew Village, register for your ticket here.