7 ways in which you can cooperate with a community as a brand

Would you like to build a partnership with a community with your brand? Then you've come to the right place. We spoke to Julia Topp and Kaddi Kestler, two real community experts who have co-initiated large outdoor groups themselves. They talk straight about the mistakes brands make when approaching communities, about the right forms of cooperation and why brands should definitely cooperate with communities.

Brands should pay attention to this when dealing with communities:

1. You don't talk to journalists or influencers!
2. Find a community that really suits you!
3. Benefit from common goals!
4. Offer real added value instead of key rings!
5. Use the feedback!
6. Meet the community at eye level!
7. Get involved in something longer-term!