10 questions the sports industry is asking itself for 2024

The coming year poses many challenges for the sports industry. We listened closely at ISPO Munich 2023 and noted down some of the most pressing issues. There are already solutions for some of them.

1. Sales figures: How can the industry get back on track?
2. Sales in Asia: How is the sports market developing in China?
3. Clever customers: How can we encourage our customers to make more sustainable purchasing decisions?
4. Everyone outdoors: How do we tap into new outdoor target groups?
5. Shopping Challenge: How do we get people to the party?
6. Junior staff concerns: How do we find enough qualified personnel?
7. Après ski: how can winter sports achieve a sustainable transformation?
8. Sustainable games: Will people accept our measures?
9. eSports Paradox: How can we bring the online world to life offline?
10. Downsides of the boom: How can new padel facilities be built quickly?