The devil wears Prada? No, the gods in Olympus are now the fashion icons, and athletes are already winning fashion gold with outfits from Ralph Lauren, The New Originals, ASICS and Michel & Amazonka. This year, the Olympic Games not only stand for encounters, performance and diversity, but also for fashion. This was also sealed by the incredible 150 million euro sponsorship deal from French luxury goods group Moët Hennessy Louis Vuitton (LVMH). Sport and fashion simply belong together, and these eight brands are capturing fashion hearts with the most beautiful jerseys and ceremonial outfits for the 2024 Olympic Games.
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