Raccoon Media Group is pleased to announce that Rab will return to exhibit at ISPO 2026, joining the growing roster of leading outdoor and performance brands that are backing the industry's flagship gathering in Amsterdam this November.
Rab, the British mountain apparel and equipment brand renowned for creating rugged, high-performance gear for mountain people, has confirmed its participation at ISPO 2026, where it will showcase its latest product innovations and connect with retailers, distributors, media and industry professionals from across the global outdoor sector. The brand will also use the platform to underline its continued focus on responsible business practices and foster industry collaboration.
Taking place in Amsterdam from 3–5 November 2026, ISPO 2026 marks Rab's return to the exhibition floor as the brand reinforces its commitment to face-to-face business, industry collaboration and the long-term value of trade events.
For Rab, exhibiting at ISPO is about more than showcasing products. The brand believes that strong trade shows play an important role in creating opportunities for meaningful business conversations, strengthening partnerships and helping the outdoor industry move forward together.
"Trade shows remain one of the few places where the entire industry can come together under one roof," said Jon Frederick, Chief Marketing Officer at Rab. “They work as an incubator for inspiration and ideas, energising the future leaders of the industry. Importantly, they also create space to address shared challenges – from environmental impact to responsible business practices – and to move forward collectively as an industry.”
Founded in 1981 by climber Rab Carrington, the company began in the attic of a small terraced house in Sheffield, where the first sleeping bags bearing his name were hand-stitched and shaped by years of mountain experience. More than four decades later, the business continues to be guided by the same principles of craftsmanship, functionality and innovation that helped establish its reputation among the climbing and mountaineering community.
Today, Rab creates high-performance clothing and equipment designed to provide protection, comfort and freedom in the mountains. The brand remains committed to producing durable, repairable products that are built to last, while continuing its journey to reduce the environmental impact of its operations and help preserve the wild places that inspire its community.
“Rab has always been a wholesale-led business, built on strong relationships with specialist retailers, industry partners and mountain communities," Frederick continued. "While digital communication plays an important role, there is still no substitute for meeting in person, seeing products first-hand and having meaningful conversations that build long-term partnerships.”
"As a global heritage outdoor brand, there is real value in exhibiting at an international event such as ISPO," Frederick added. "It allows retailers to engage directly with our collections and better understand the innovations we are introducing, while providing our team with the opportunity to strengthen relationships across markets. Ultimately, the wider outdoor community benefits from that exchange of knowledge and expertise."
Speaking on the announcement, Tracy Bebbington, Joint MD of ISPO at Raccoon Media Group, said: "Rab is one of the most respected and authentic brands in the outdoor industry, and we're delighted to welcome them back to ISPO 2026. Their commitment to supporting industry events reflects exactly the kind of collaborative mindset that helps our sector thrive. We look forward to seeing Rab engage with retailers, partners and the wider outdoor community in Amsterdam this November."
Rab joins a growing roster of international brands confirmed for ISPO 2026 as the event continues to build momentum ahead of its move to Amsterdam. Organised by Raccoon Media Group in partnership with Messe München, ISPO 2026 will bring together leading brands, retailers, distributors, athletes, media and industry professionals from across the global sports, outdoor and active lifestyle sectors.
The announcement reflects continued momentum for ISPO as it evolves its platform and experience for the global sports, fitness, outdoor and active lifestyle industry, bringing together leading brands, retailers, distributors and key decision-makers from across the sector.
With more than 850 exhibitors already confirmed and strong retailer engagement from names including INTERSPORT, Ellis Brigham, JD Outdoor, Mountain Warehouse and Amazon, ISPO 2026 is expected to welcome over 25,000 industry professionals and key opinion leaders to Amsterdam this November.