Sport and outdoor is changing fast, and ISPO is the place to be to know where the brands and retailers are really heading.
Make the most of your time at ISPO by getting yourself to the Brand & Retail Horizon Stage, home to some of the sharpest sessions and most challenging discussions at the show. This is where brand leaders, retailers and the leaders in the industry come to debate and get real about what's next. Expect AI shaking up the way brands operate, circular supply and retail systems proving sustainability isn't just a buzzword, workplace culture getting an honest airing, climate activism done right, and the secret to padel's global boom. Bring your curiosity. Some of these conversations might just change how you run your business.
What's coming for brands?
Let's start with the big one. AI.
The programme will open with a keynote by brand director and AI-expert, Michel van Velde. He'll dive into what AI means for outdoor brands right now, from smarter content and customer support to bigger commercial and strategic plays. No jargon, no fluff, just the practical stuff you can act on.
Kicking off Day 2, Fredrick Ekstrom of Above the Cloud brings a decade of consumer trend data from the Nordics and Germany, and asks the question that divides every brand strategy meeting: do you chase the trend, or trust your own instincts? Expect strong opinions in the room, all based on actionable insights from real data.
The conversations that matter
Not everything on this stage is about the bottom line. Some of it is about doing better.
Global Game Shapers headlines a panel on what real allyship in the workplace looks like, turning good intentions into practical action that helps build a stronger, more supportive industry for women. Founder Celine Del Genes leads the conversation, joined by voices from New Balance and beyond. Protect Our Winters brings the climate fight to centre stage, exploring how brands can back real causes without losing themselves in the process. Featuring a brand and an athlete activist who have shaped a major EU climate policy coming into effect this November, this session will share how others can do the same
Sustainability programs in action
Outzip, the platform letting outdoor fans rent gear instead of buying and binning it, teams up with Scandinavian travel brand Db Journey and supply chain experts Bleckmann to show exactly how a circular supply chain gets built, warts and all. What worked, what didn't, and what your business can learn from it.
Where the growth is
New markets. New models. New revenue. This is where the smart brands are already looking.
A session by the International Padel Cluster about The Global Rise of Padel, explores how to get in on one of the fastest-growing sports on the planet before everyone else does. The Federation of European Sporting Goods Retail Associations (FEDAS) brings two sessions on turning service into serious revenue and building the systems to back it up, and Fabletics reveals how membership and subscription models are rewriting the rules for brands and retailers alike.
Retailers, this one's for you
If you're on the retail side of the industry, here's what you'll walk away with: real strategies from European retailer peers facing the same margin and footfall pressures as you, practical ways to build a workplace culture that keeps good staff around, honest lessons on what actually works when sustainability moves from paper to practice, and a genuine new revenue lever as membership models turn one-time shoppers into repeat customers.
The voices shaping what's next
Behind every big shift in the industry, someone's talking about it first.
A media panel moderated by outdoor media specialist Chris Goddard brings together a panel with decades of experience in the media industry to unpack how outdoor media has changed, and what that means for your next marketing move. Catch a brand-new talk from Phil Young and Paris Bethel on access and inclusion - tune in to hear loud opinions on The Outdoor Cultural Awakening presented live for the very first time.
Be part of it
ISPO is where the sport and outdoor industry's next chapter is, and there's no better place to hear it first, ask your own questions, and connect with the people shaping it.
Secure your expo ticket at ispo.com today!