Eleven leading British outdoor brands will come together at the new OTS Village at ISPO Amsterdam this November, creating a strong collective showcase for the UK outdoor industry on the international stage.
They join hundreds of global and innovative brands already confirmed to exhibit at ISPO Amsterdam, adding a powerful presence to what is shaping up to be one of the sports and outdoor industry's biggest global gatherings.
The Outdoor Industries Association (OIA), Outdoor Trade Show (OTS), ISPO and Raccoon Media Group have been working together to create the new OTS Village at ISPO, bringing the strength of the British outdoor industry into the heart of ISPO’s new Amsterdam format and giving UK businesses a powerful platform to connect with the international sports and outdoor industry.
Taking place at RAI Amsterdam on 4–5 November 2026, the first edition of ISPO to be held in Amsterdam marks a new chapter for the global sports industry event. The new format is designed to bring brands, retailers, distributors, buyers, industry leaders and key communities together from across Europe and around the world, creating a more connected and commercially valuable meeting place for the industry.
The OTS Village will bring together 11 British technical outdoor brands under a loose Best of British banner, brands confirmed include:
- Berghaus
- Bridgedale
- Craghoppers
- DMM
- Keela
- Montane
- Mountain Equipment
- Rab
- Sprayway
- Terra Nova Equipment
- Vango
At the heart of the Village will be a central OIA & OTS area, providing a meeting and networking point and promoting not only the participating companies, but the strength and breadth of the British outdoor industry and wider outdoor economy.
The initiative builds on the success and community of the UK’s OTS. Through this partnership with ISPO, OTS is extending that community beyond the UK and providing its exhibitors an additional opportunity to showcase their brands and develop new business relationships across Europe and further afield.
Andrew Denton, CEO of the Outdoor Industries Association, said:
“We’re absolutely delighted to see the OTS Village becoming a reality. Britain has an extraordinary outdoor industry, with brilliant brands, products, people and expertise, and there is something really powerful about taking that story to an international audience together.
Eleven British brands standing alongside one another creates a much stronger presence than any of us could achieve individually. The OIA’s job is to engage, promote, represent and support our industry, and this is a great example of what can happen when OIA, OTS, ISPO, Raccoon Media Group and our members work together.
ISPO’s move to Amsterdam also creates a really accessible European meeting place for our industry. We’re looking forward to welcoming buyers, retailers, distributors, international partners and plenty of familiar faces to the OTS Village in November.”
Tracy Bebbington, Managing Director of ISPO, said:
“One of the things we’ve been really clear about with the new ISPO is that we want to bring the best communities in sport and outdoor together, rather than trying to recreate what already works. OTS and the OIA have built a brilliant community around the UK outdoor industry and bringing that into ISPO gives those brands a much bigger international platform while retaining the identity and relationships that make it successful.
The OTS Village is exactly the kind of collaboration we want ISPO Amsterdam to enable. Eleven brilliant British brands coming together creates a real destination on the show floor and, importantly, gives international buyers and partners a very clear reason to come and engage with the UK outdoor industry."
Marta Williams, Managing Director of MCS, OTS Organisers, said:
“We’re delighted to be working with ISPO and the OIA to create this opportunity for OTS exhibitors. OTS has always been about bringing the outdoor trade together, supporting the relationships that drive the industry and creating valuable opportunities for brands to do business.
The OTS Village allows us to take that a step further. We can bring a group of leading British outdoor brands together under the OTS banner and give them a strong, recognisable presence at one of the industry’s most important international gatherings.”
The OTS Village is also part of ISPO Amsterdam’s wider ambition to connect strong national and sector communities with an international audience, while supporting the OIA’s ambition to strengthen the international profile of the UK outdoor sector and create new opportunities for British brands to build relationships, develop distribution and grow exports.
The OIA will use its presence at ISPO to promote the UK as a great place for the global outdoor industry to do business, build partnerships and invest, while showcasing the collective strength of British outdoor brands.
Denton added: “This isn’t simply about exhibiting at a trade show. It’s about reminding the international industry that Britain remains one of the world’s great outdoor markets, with an incredibly strong outdoor culture, some outstanding brands and a hugely valuable outdoor economy.
We’re proud to be taking a little bit of the Best of British to Amsterdam.”
ISPO 2026 takes place at RAI Amsterdam, with the Leaders Summit on 3 November followed by ISPO Expo on 4–5 November.