ISPO, the world’s most influential trade event for the sporting goods, outdoor and winter sports industries has revealed the first wave of confirmed exhibitors set to appear at this year’s show. With the exhibitor list now live and continuing to grow, ISPO will take place at RAI Amsterdam from 3–5 November 2026, offering industry professionals an early insight into the brands, innovations and trends shaping the market.
ISPO’s two-day programme is where trends surface, challenges get unpacked and conversations spark between people who rarely sit still for long. If you’re planning to attend, now is the ideal time to begin mapping out your visit.
Early exhibitor confirmations are already pointing to a diverse and increasingly international show floor. A wide range of brands, from outdoor and performance specialists to innovators in apparel, footwear and technology are now confirmed across the ISPO floorplan, with The International Running Expo co‑located alongside it. Together, they offer an early snapshot of the breadth of innovation visitors can expect this November.
And this is only the beginning. Hundreds of global brands are set to be revealed over the coming weeks as the ISPO line-up continues to grow, reflecting the full spectrum of the sporting goods, outdoor and performance industries.
Key brands highlighted across ISPO & The International Running Expo floorplan :
Alongside the growing exhibitor list, ISPO will also feature a strong international presence with a series of national and industry pavilions, bringing together leading manufacturers, innovators and emerging talent from around the world.
With many more announcements still to come, the 2026 edition is already shaping up to bring together the industry’s most forward‑thinking brands, united under one roof.
Click here to take a walk-through of the ISPO map with Joint Managing Director Soraya Gadelrab, for a short preview that sets the scene for what’s to come.
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Early demand for ISPO 2026 is surging, with global brands rapidly securing their place at the most influential meeting point for sporting goods, outdoor and winter sports.
Following an exceptionally strong rebooking phase and a powerful launch to the sales campaign, momentum is building at pace across every corner of the sector.
ISPO, the world’s leading event for the sporting goods, outdoor and winter sports industry will be held in Amsterdam on 3–5 November 2026. With more than 280 exhibitors already confirmed and over 50% of the floorplan secured with 10 months still to go, enquiries are accelerating from across the globe.
This early wave of commitment reflects growing industry confidence in ISPO’s renewed positioning and underlines its role as the essential global platform where the biggest brands, boldest ideas and most influential decision-makers come together.
A first for ISPO: Onsite rebooking sparks record early commitments
ISPO 2025 in Munich marked the first time exhibitors were able to secure their space immediately for the next edition, and the industry reacted positively.
Brands and businesses spanning sporting goods, outdoor, fitness and manufacturing seized the opportunity, committing early to ISPO 2026 in Amsterdam, which will debut under its new, future-focused positioning.
This strong response highlights a growing appetite for ISPO’s renewed mission: uniting the entire global value chain - from materials sourcing and product creation to brand development, retail, performance innovation and the consumer experience - within one powerful, connected marketplace.
Early confirmed exhibitors include:
Industry leaders welcome ISPO’s renewed vision
Support for ISPO’s new direction extends beyond bookings. Industry leaders are vocal in their confidence in ISPO’s return to the global stage.
David Nordblad, Secretary General of the Scandinavian Outdoor Group, commented:
“A big win for the industry - ISPO is back as the leading global tradeshow, together with a great partner to back it up and take it to the next level.”
Setting a new benchmark for global trade events
Delivered by Raccoon Media Group in partnership with Messe München, ISPO 2026 will debut a re-imagined global platform at RAI Amsterdam. The event will be co-located with the International Running Expo, Europe’s only B2B trade show dedicated exclusively to the running industry.
With over 25,000 visitors and buyers expected and more than 2,000 exhibiting brands and businesses, ISPO 2026 will act as a global launchpad for:
With half of the show floor already secured and momentum accelerating, brands shaping their 2026 strategies are encouraged to act early.
“Exhibiting at ISPO 2026, means your brand gains unparalleled visibility among the world’s leading buyers, retailers, manufacturers, distributors, and media. We want brands taking centre stage at this global industry gathering, rather than watching from the side lines” said Soraya Gadelrab, Joint Managing Director for ISPO.
Interested in exhibiting and sponsorship opportunities at ISPO 2026? You can enquire here.