ISPO & Hot Pot Present: The China Sports & Outdoor Opportunity
China’s sports and outdoor market is expanding rapidly, driven by evolving consumer lifestyles, performance sub-categories, and content-led ecommerce.
Join ISPO and Hot Pot for a two-part executive series designed to equip international brand leaders with actionable ecommerce intelligence, consumer insights, and tailored commercial strategy.
This series decodes today’s Chinese outdoor consumer so you can apply these insights directly to your business. Whether you need to refine your New Product Development (NPD) roadmap, accelerate China market entry and growth, or translate local commercial innovations back into your domestic market, you will leave with actionable frameworks that drive real impact.
On-Site Strategic Advisory Roundtables (ISPO Amsterdam)
Take the insights directly into execution. Join us live on-site at ISPO Amsterdam for an interactive, closed-door roundtable discussion. Work directly with Hot Pot’s China market strategists to address your brand’s specific growth goals and market entry challenges.
- Date: Thursday, 5 November, 2026
- Location: Dedicated Executive Conference Room, ISPO Amsterdam (Room details provided upon confirmation)
- Format: Interactive Roundtable (Strictly limited to 30 seats total across two 1-hour sessions)
Session Times:
- Session 1: 12:30 PM – 1:30 PM CET
- Session 2: 2:00 PM – 3:00 PM CET
Form: Reserve Your On-Site Roundtable Seat
Pre-ISPO Executive Webinar (Online)
Gain exclusive market intelligence before heading to ISPO Amsterdam. In this live 45-minute online briefing, Hot Pot will unpack FY2025 to H1 2026 ecommerce data across Tmall, JD.com, and Douyin.
All webinar registrants will receive a complimentary copy of the full ISPO x Hot Pot China Outdoor Market Report (PDF) post-event.
- Date & Time: Wednesday, 7 October, 2026 | 11:00 AM CET (10:00 AM GMT)
- Format: 30-minute presentation + 15-minute live Q&A
- Speaker: Jonathan Travers-Smith, Founder and CEO of Hot Pot
- Target Audience: Brand founders, C-level executives, commercial directors, international expansion managers, and marketing professionals.
What You’ll Learn:
- Market Assessment: An overview of the sports and outdoor market and consumer demand in China, grounded in 18 months of proprietary ecommerce data across Tmall, JD.com, and Douyin
- Consumer Persona Deep-Dive: How platforms like Rednote (Xiaohongshu) and Douyin influence Chinese outdoor consumer purchasing journeys.
- Localisation Framework: Strategies for adapting products and marketing campaigns without diluting core brand heritage.
