Adidas Runners, Icebug Forest Femmes, Brooks Run Happy - running communities initiated by running brands are an integral part of the running scene in major cities. Can the self-organised or professionalised running groups also be of interest to local sports retailers? ISPO.com has spoken with brand representatives.
With the sports business in China on the increase, the demand for quality accredited performance fabrics is growing. With this in mind, speedy testing at the China Textile Information Center (CTIC) ensures functional fabrics certified ‘Fabrics China’.
More and more running brands are targeting women athletes with their marketing campaigns. But in which range are products that have actually been specially developed for women? ISPO.com has consulted manufacturers.
ISPO Shanghai clearly showed that the Chinese sports market is growing. E-commerce and digitalization, the running boom and female athletes are growth drivers. FC Schalke 04 presented its new away kit at the fair. The highlights in pictures.
Zippers and trims take on a cleaner direction as a long term approach is taken by China publicly listed company SAB. Exhibiting at ISPO Shanghai, SAB's new sustainable collection has hit it head on with full transparency.
In terms of sports business and e-commerce, China is the clear trend-setter. ISPO Shanghai 2018 has also shown that the potential of the Chinese sports market is still far from exhausted. The ISPO.com trade fair retrospective compiles the most important trends of the Chinese market.