FC Bayern also wants to be at the forefront of digitalisation. The media subsidiary is to raise even more attention for FC Bayern worldwide and of course there is also a plan for how the company earns money.
FIR (far infrared rays) fabrics have become increasingly popular, due to the wellbeing they deliver to the wearer. Developed as energizing the wearer, the concept of FIR yarns and finishes in fabrics, is that heat leaving your body is reflected back from the FIR fabric, reenergizing and increasing circulation and giving an overall sense of wellbeing.
Trail running, hiking for pleasure, alpine climbing: Mountain climbing has many aspects. But how does is further develop? Experts from the sports industry answer this question - with surprising answers.
Anti-odor is one of the top functions being sought after in the sports and activewear market, as consumers looks to a longer and fresher feel. For the sports sector it is crucial, with synthetics essential for high level, lightweight performance, but they are also big perpetrators of long lasting smell after one wear.
What are the major running trends for 2018? ISPO.com asked the industry about the various running topics and determined these seven most important developments for the year 2018 with the input of the sports industry. The trends in pictures.