Trends





Sports business
A view into the Bergzeit-Store in Gmund am Tegernsee.
Maximilian Hofbauer, managing director of Bergzeit and before that long-standing manager in the sports industry, finally demands more cooperation from the industry instead of sliding deeper and deeper into a competitive situation. Especially in e-commerce.



Running
The trend: start into the running summer with individualized shoes.
Customization, individualization, adaptation: That's what running shoe purchase 2018 is all about - what functionalities and designs can runners individually influence - and how? Several manufacturers have answered this question to ISPO.com.



Sustainability
Der Nachhaltigkeits-Experte Steve Richardson will Konsumenten dazu bringen, weniger zu waschen.
Mountains of dirty clothes accumulate especially among athletes. Steve Richardson wants to make consumers wash less. With a study he proves how important this is for climate protection. He also explains how the laundry pile can be reduced.