Trends



Sports business
Whether you call them influencers or brand ambassadors, it doesn't matter: former basketball star Kobe Bryant (nicknamed "Black Mamba") and Nike, like David Beckham and Adidas, are successful examples of long-term partnerships that work across the entire marketing mix and within communications across all media genres.
Digitalization is also revolutionizing sports sponsorship. Marketing managers are increasingly shifting their budgets from print, radio and TV to the Internet, especially to social media. These are the biggest trends in picture sponsoring in 2019.

Sports business
Whether you call them influencers or brand ambassadors, it doesn't matter: former basketball star Kobe Bryant (nicknamed "Black Mamba") and Nike, like David Beckham and Adidas, are successful examples of long-term partnerships that work across the entire marketing mix and within communications across all media genres.
Digitalization is also revolutionizing sports sponsoring. Marketing managers are increasingly shifting their budgets from print, radio and TV to the Internet, especially to social media. These are the biggest trends in sponsoring 2019 in pictures.

Outdoor
Die Digitalisierung erreicht auch die Outdoor-Welt
Digitalization is also reaching outdoor enthusiasts. But what digital tools do customers really need? This is what ISPO Open Innovation and Jack Wolfskin want to find out in a survey. All participants receive a reward.






Outdoor
Off to the team board: These boards ensure versatile team events and group fun. Depending on the manufacturer, they are available in different sizes, depending on how many people should have space: usually from four to ten Stand up paddlers.
Stand-Up Paddling Paddling offers balance: No matter if at the sea, at the river or at the lake - or also in whitewater. However, if you want to buy a SUP you need to clarify a few questions. With regard to the nature of the board, but also because of the subsoil and its own abilities. More information can be found in the picture gallery.