The sports market in Germany continues to grow. Thanks to the surprisingly strong winter sports market, sales in 2017 were even higher than in the previous year. Since 2012 it has been growing by 4.3 percent per year on average.
In recent years, the sports sector has learnt a lot about the female target group. But what does that mean in concrete terms? Do female customers need a different address? How does the strategy change? Our recommendations.
Sport 2000 continues to expand in Europe. The Spanish Base retailer group becomes a new partner of Sport 2000 International and brings the association hundreds of new stores.
