Sustainability is one of the most important issues in the sports industry. So far, the focus has mostly been on textile manufacturers. That's why ISPO.com once asked major ski and snowboard brands about their sustainability strategies.
In an interview with ISPO.com, Jürg Capol takes a critical look at the marketing strategies of the World Ski Federation and reveals which winter sports have become much more attractive from his point of view.
Ski tours are trendy. But many touring hikers lack know-how. A project of the DAV and the industry provides a remedy with educational trails for ski tours - with success. And we show you the most important educational trails.
For the first time, OutDoor by ISPO will open its doors in Munich from the 30th of June 2019. Read here what Reto Aeschbacher, Chief Marketing Officer at Scott Sports, thinks about the move, and why he is not only hoping for a breath of fresh air.