Ski star Marcel Hirscher has extended his contract with manufacturer Atomic until 2020. Nevertheless, the dominant Austrian ends his alpine skiing career in summer 2019.
Before the start of his 17th World Cup season, Germany’s best skier Felix Neureuther talks about motivation after his serious injury, his social media recipe, and his first steps as a businessman.
Germany's most famous winter sports family visits the ISPO Munich, poses for countless selfies, reports about training, the near future - and the first victory of the next generation.
Sustainability is one of the most important issues in the sports industry. So far, the focus has mostly been on textile manufacturers. That's why ISPO.com once asked major ski and snowboard brands about their sustainability strategies.
In an interview with ISPO.com, Jürg Capol takes a critical look at the marketing strategies of the World Ski Federation and reveals which winter sports have become much more attractive from his point of view.
Urs Lehmann, President of the Swiss Ski Federation, wants to change a lot in his sport. He wants to modify the race formats as well as a new starting point for the Olympics.
Ski tours are trendy. But many touring hikers lack know-how. A project of the DAV and the industry provides a remedy with educational trails for ski tours - with success. And we show you the most important educational trails.
Which tours are suitable for children? What equipment is needed? We will answer the most important questions on the subject and explain why the age of the children is not important for ski tours.
What are the common strategies behind cooperation between brands and ski regions? What do good partnerships look like? We have the most important answers to the topic.
For the first time, OutDoor by ISPO will open its doors in Munich from the 30th of June 2019. Read here what Reto Aeschbacher, Chief Marketing Officer at Scott Sports, thinks about the move, and why he is not only hoping for a breath of fresh air.
