China’s middle class is discovering consumption and is investing diligently in sporting goods. Sneakers are at the very top of the shopping list - the rarer the better. The hunt for the gems of the sneaker industry is a no holds barred fight.
The fitness app Runkeeper now belongs to the Japanese sports equipment manufacturer Asics. Asics is thereby following in the footsteps of its competitor Adidas who recently purchased the running app Runtastic.