Eliud Kipchoge may have failed in his attempt to run the marathon in under two hours, but Nike still registered their mission “Breaking2” as a success. Even their biggest competitor congratulated them.
Sebastian Hallmann ran over 68 kilometers at the Wings for Life World Run. He did that without any expertise in ultra-distance running. Hallmann tells us in an interview with ISPO what helped him run such a distance.
China’s middle class is discovering consumption and is investing diligently in sporting goods. Sneakers are at the very top of the shopping list - the rarer the better. The hunt for the gems of the sneaker industry is a no holds barred fight.