Running shoes




China
The absolutely unsaleable Adidas shoe “The Kobe Two Flag.” In total, there are only five pairs in the entire world.
China’s middle class is discovering consumption and is investing diligently in sporting goods. Sneakers are at the very top of the shopping list - the rarer the better. The hunt for the gems of the sneaker industry is a no holds barred fight. 


Sports business
The Puma shoe "NRGY"
The clash of soles is going to the next round. The two sporting goods giants Adidas and Puma are both accusing one another of idea theft. Now, Puma has been able to post a success in court.





Running
Asics is one of the largest sports equipment manufacturers in the world and has now purchased the app Runkeeper.
The fitness app Runkeeper now belongs to the Japanese sports equipment manufacturer Asics. Asics is thereby following in the footsteps of its competitor Adidas who recently purchased the running app Runtastic.