Product innovation

Despite all prejudices against Chinese design, it was the new design strategy that brought the sports giant an international success in 2018.

More than 14,500 trade visitors visited the fair. In addition to the new products for the coming summer collection, the presentations on the focus topics were a magnet for visitors.

One area that is growing is the bio sector, as bio-based ingredients with biodegradable aspects become increasingly popular in offering a wider range of products towards the sustainable cause.

PrimaLoft launched a new insulation about a year ago. Roughly 40 brands are already making use of the synthetic material by now.

With shoes providing a sure footing for all types of outdoor activities, Swedish brand ICEBUG appeals to more than just extreme runners. ISPO.com talked with CEO David Ekelund about the unique selling point of the shoes with the ice bug logo. He also explains how the retail sector profits from ICEBUG innovations.

With the Hoji Pro Tour, Dynafit introduces a touring ski boot that sets standards in terms of weight and performance. With new technical features, they’re extremely light yet perfect for going downhill in the countryside.

After receiving an award at ISPO Brandnew 2002, WeSC is becoming an icon with skater clothes and headphones. We’re celebrating 30 years of ISPO Brandnew, read what’s behind the Scandinavians’ success here.

Aschauer explains in an interview with ISPO.com why he sold his company to Spin Capital and looks back on the problems of the early years. At the same time, he’s already seeing a new era in the field of avalanche airbags.

Robby Naish was the first ISPO Brandnew winner with Naish Kites. At the ISPO Munich 2018, the winners of the biggest competition worldwide for young entrepreneurs from the sports business will be chosen for the 30th time.

How sports brands handle smart data and why it’s not just about technology. An expert reveals his tips for digital transformation.