How will marathons and major sporting events operate in 2035 and beyond?

Event organizers face growing challenges, from extreme heat and athlete safety to stricter regulations concerning waste and the pollution caused by disposable drinking cups. These developments call for new ideas that make hydration more sustainable without compromising performance or the participant experience.

At our booth, we will present forward-looking solutions for more sustainable marathon and sporting events. The highlight is the world’s first hydration vest specifically designed for marathon running, with a record-breaking weight of under 140 grams. It offers athletes an innovative alternative to conventional single-use hydration systems and could help event organizers significantly reduce waste along the course.

We invite marathon organizers, race directors, sports associations and sustainability professionals to visit us, exchange ideas and explore how major sporting events can prepare for the challenges ahead.

Visit us at booth C74 at The International Running Expo and join the conversation about the future of sustainable sports events.