In the ISPO Open Innovation Product Test: A GORE-TEX jacket equipped with two new GORE-TEX PRO technologies. ISPO.com provides insights into the test results.
Gore-Tex steps on the gas and brings another top athlete to its team of athletes: Alex Megos from Erlangen, who became a world-class climber in 2013. He's not the only famous athlete on the Gore team.
Gore-Tex is a constant in the Western outdoor market. But the plan is clear: Next to be conquered is the Chinese market. How the outdoor retailer wants to keep going in Asia.
The Gore-Tex Surround technology is attracting attention from more and more brands. Sporting goods giant Adidas is betting on Gore-Tex for the first time.