Branding


Sports business
The future is digital – so ISPO BRANDNEW is giving digital newcomers an extra chance to present their ideas.
Who will be the first winner? ISPO BRANDNEW Digital is making its debut. Newcomers on the digital startup scene have a lot to gain from ISPO MUNICH 2017 – and participation is free.



Sports business
Better atmosphere, authentic appearance: FC Bayern should be better presented in FIFA 17.
Bayern will cooperate with the gaming specialist EA Sports, the manufacturer of the FIFA series, with immediate effect. In this, the Bayern stars are accurately measured, but they must surely feel annoyed about one detail.