Lena Herrmann is one of the best climbers in the world.With her on all her adventures: A small chain pendant in the shape of an abseil figure eight as a lucky charm. The 25-year-old reveals what this is all about.
After the climbing gym boom, the market seems saturated. Increased competition and new target groups present gym operators with new challenges. Creative concepts and orientation to user needs are in demand.
Alex Honnold is fascinating and polarizing. He climbed the 1,000-meter face of the El Capitan in Yosemite National Park without any ropes or safeguarding. And yet, in his view, it was a safe undertaking.
Stationary retail is increasingly being supplemented by digital sales channels, including in the outdoor industry. Part two of our Mountain Sports series shows how important personal advice from a specialty retailer is for brands.
Trail running, pleasure hiking, alpine climbing: mountain sports have many faces. But how are they continuing to evolve? This question has been answered by experts from the sports industry, and the answers are surprising.