ISPO Brandnew | Winner | AYAQ
Sustainable, well thought-out and clever – the start-up AYAQ is a new brand for ecological and functional ski touring clothing that meets the highest technical demands. AYAQ turns heads with its own solutions for everyday touring. For example, the Forno vest can be easily removed under a jacket, while the Nunatak Hybrid Pants come with a new type of comfortable crotch construction especially for ski touring.
Foundation: Switzerland, 2020
“AYAQ has won us over more than just its organic production exclusively in Europe. Above all, the young brand shows how skiwear can be made even more functional and comfortable than before.”
Lukas Angst, Keego Bottles, Brandnew Winner 2020
Brand-new – AYAQ will make its market debut next winter. To start off, the Swiss company will cooperate with selected specialist shops and online marketplaces in France and Switzerland.
Biathlon Olympic champion Vincent Defrasne knows exactly how winter sports clothing needs to function. With AYAQ, he is putting his experience with the highest technical and ecological product requirements into practice in detail.