Evelina heads up Strava's advertising platform which provides solutions for brands and organizations interested in engaging with the Strava community. She has 13 years of experience working in digital marketing and advertising technology supporting clients from the travel and apparel industry. She holds a postgraduate degree in International Marketing Strategy from ESCEM Poitiers and is particularly interested in the future of advertising and the forces shaping it, including new technologies, consumer behaviour and the increasing importance of authenticity and trust.